Credit Card Glossary: Terms and Definitions
Private label credit card
Private label credit cards are cards branded for a specific retailer, independent dealer or manufacturer. If the retailer does not manage the private label card, a third-party issues the cards and collects the payments from cardholders. Terms and conditions for private label credit cards are made by contracts between the retailer and the third party. Retailers prefer to have their own card because it offers customers another way to shop with them, thus increasing sales.