Redeem your Chase Ultimate Rewards for Apple products

Chase launches Apple Ultimate Rewards Store in time for holiday shopping


Chase’s newly launched Apple Ultimate Rewards Store lets Sapphire Preferred, Freedom and Ink cardholders redeem their Ultimate Rewards points for Apple products.

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Chase has launched the Apple Ultimate Rewards Store – giving Sapphire®, Freedom® and Ink® cardholders another option to redeem their Ultimate Rewards points. Now, in addition to redeeming points for travel, gift cards, cash back, Amazon purchases and experiences, cardholders can use their points to cover all or a portion of Apple products purchased through the Ultimate Rewards portal.

Managing director of Ultimate Rewards and loyalty solutions, Lisa Walker, explains, “We know our customers crave flexibility and choice with their rewards, so we are thrilled to provide another way to redeem points for things our card members love, including Apple’s newest products.”

Along with choosing from Macs, iPads, iPhones, Apple TVs and more, cardholders will receive free seven-day shipping in the U.S. as well as 14-day returns on defective, damaged in transit and incorrect items.

25-percent bonus on your points

For a limited time, cardholders will get a 25-percent bonus when they redeem their points for Apple products – making each point worth 1 cent. For example, 100 points will be worth $1 when redeemed through the Apple Ultimate Rewards store.

While Chase has not yet specified when the limited-time transfer rate is scheduled to end, according to a representative, they plan to make it available at least through the end of 2018.

A good value?

The launch of the Apple Ultimate Rewards store provides a great opportunity to shop for Apple products and new releases ahead of the holiday shopping season. However, even with the 25-percent redemption bonus, you stand to squeeze more value from your points if you redeem them for travel through the Ultimate Rewards travel portal – or better yet, if you transfer them to an airline partner.

Take the Sapphire Preferred card for example, which offers a 60,000-point sign-up bonus when you spend $4,000 in the first three months of card membership. If you redeem those 60,000 points for Apple products, they will be worth $600. That’s more than enough to cover an Apple Watch Nike + Series 4 or an iPad mini 4 (which both start at 39,900 points or $399).

On the other hand, if you redeem the sign-up bonus for travel through the Ultimate Rewards travel portal, those same 60,000 points will be worth $750.

Value of the Sapphire Preferred card’s sign-up bonus

Redemption optionPoint valueValue of 60,000-point sign-up bonus
Ultimate Rewards travel portal1.25 cents$750
Apple Ultimate Rewards store1 cent (for a limited time)$600
Statement credit1 cent$600
Direct deposit1 cent$600
Gift cards1 cent$600 purchases0.8 cent$480
Chase Pay purchases0.8 cent$480

Savvy cardholders can get an even higher rewards value when they transfer their points to an airline partner.

Chase Sapphire Preferred transfer options

Redemption optionPoint valueValue of 60,000-point sign-up bonus
Singapore Airlines transfer2.36 cents$1,416
British Airways transfer2.26 cents$1,356
Southwest Airlines transfer1.6 cents$960
Jetblue transfer1.53 cents$918
United Airlines transfer1.52 cents$912
Hyatt Gold Passport transfer1.43 cents$858
Ritz-Carlton transfer1.22 cents$732
Air France transfer1 cent$600
Virgin Atlantic transfer0.8 cent$480
Marriott Rewards transfer0.8 cent$480
IHG transfer0.65 cent$390

Getting started

If you are a Chase Sapphire Preferred, Freedom or Ink cardholder, you are eligible to redeem your points through the Apple Ultimate Rewards store. Simply log in to your Chase account, and select “Apple” from the top navigation bar.

From there, you can select a product and view the amount of points required to purchase the item. Remember, you can use your points to pay for all or part of the product, including taxes.

See related: Chase Ultimate Rewards guide: The best way to earn and use Ultimate Rewards, Chase Ultimate Rewards transfer partners, Chase Freedom vs. Chase Sapphire Preferred: Which is best?

Editorial Disclaimer

The editorial content on this page is based solely on the objective assessment of our writers and is not driven by advertising dollars. It has not been provided or commissioned by the credit card issuers. However, we may receive compensation when you click on links to products from our partners.

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