Introduction to the Bank of America Customized Cash Rewards Credit Card

Bank of America Customized Cash Rewards benefits guide

How to get the most out of this flexible Bank of America card


The Bank of America Customized Cash Rewards card offers flexibility for those who want more control over their rewards categories. Here’s what to know.

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The Bank of America content was last updated on January 3, 2023.

Credit card rewards programs run the gamut from flat-rate cash back to rotating bonus categories to airline miles and everything in between.

Some rewards credit cards come with what we call a choose-your-own-adventure earnings structure, which gives you more control over your top bonus category. Having the flexibility to earn a higher rewards rate on the purchases you make the most can help you rack up points faster than you probably would with a fixed bonus category card.

The Bank of America® Customized Cash Rewards credit card provides just that: The ability to pick a cash back bonus category from a list of six options. What’s more, you can switch out your chosen category once a month, allowing you to maximize your bonus earnings as your spending habits change over time.

Here’s what you need to know to decide whether this Bank of America card is a good fit for your wallet.

Customizable rewards categories

The Bank of America Customized Cash card is what’s called a tiered bonus category card, which means it offers boosted rewards rates on specific types of purchases. In this case, you can earn cash back in three different tiers:

  • 3 percent cash back in the category of your choice: gas, online shopping, dining, travel, drugstores or home improvement/furnishings
  • 2 percent cash back at grocery stores and wholesale clubs
  • 1 percent cash back on all other purchases

This type of rewards card can be a great option for those whose everyday purchases align with one or more of these categories. For instance, big families with high grocery bills, couples who dine out frequently and consumers who do a lot of online shopping might find the Bank of America Customized Cash card especially lucrative.

That said, there’s one potential deal-breaker that big spenders, in particular, should be aware of: The 3 percent and 2 percent bonus rates have a combined $2,500 quarterly spending cap. After that, you’ll earn just 1 percent cash back on purchases that fall within those categories.

Promotional offers and admission perks

The no-annual-fee Bank of America Cash credit card is pretty light on extras. The good news is that, as a Visa Signature card, you do get some purchase protections, including extended warranty coverage, which doubles the manufacturer’s warranty for up to an extra year.

You’ll also have access to BankAmeriDeals, a card-linked offer program that can help you earn extra cash back — in some cases up to 15 percent — on eligible purchases at select restaurants and other retailers, without having to use a promo code or coupon. Here’s how:

  1. Log in to your Bank of America mobile app or online account.
  2. Browse through the current promotions and activate the deals you like. (There’s no limit to how many you can pick.)
  3. Link them to your Bank of America Customized Cash credit card.
  4. Use your linked card to pay for your purchase.

A statement credit will be added to your account automatically within 30 days. Plus, you’ll earn a BankAmeriDeals coin for each qualifying purchase you make. Racking up coins earns additional cash bonuses as you continue to redeem promotions.

One lesser-known Bank of America perk is the issuer’s Museums on Us program, wherein cardholders receive free general admission to hundreds of “cultural institutions” during the first weekend of every month. Just present your Bank of America Customized Cash card and photo ID at participating partners, which include the Whitney Museum of American Art and the Liberty Science Center.

Modest sign-up bonus

The Bank of America Customized Cash credit card offers a few other features worth mentioning. For starters, new cardholders can earn a modest sign-up bonus of $200 in online cash rewards when they spend a manageable $1,000 on purchases in their first 90 days of account opening.

Intro APR offer on balance transfers

The card also carries a 0 percent intro APR on balance transfers for 18 billing cycles for any balance transfers made in the first 60 days (18.24% to 28.24% variable APR thereafter), which could come in handy if you’ve racked up high-interest debt on another card. Note, however, that you’ll have to pay either a $10 or 3 percent balance transfer fee, whichever is greater, and request the transfer within the first 60 days.

Who should get the Bank of America Customized Cash card?

The Bank of America Customized Cash credit card might be a good fit if you prefer a mostly hands-off approach to earning rewards and want to avoid an annual fee. It’s an even better match if you’re a Bank of America or Merrill account holder and you qualify for the Preferred Rewards program. If you do, depending on your account balance, you could boost your earnings rates across all categories, including your 3 percent pick, by as much as 75 percent. And if you have a large balance on another card and want some interest-free time to pay it off, the card’s intro APR may be particularly appealing.

Who shouldn’t get the Bank of America Customized Cash card?

On the other hand, those who don’t mind putting in a little extra work to maximize their earnings might be better off with a card that has a 5 percent cash back rate in rotating spending categories, like the Discover it® Cash Back or the Chase Freedom Flex℠. You might also want to steer clear if you’re looking to use your rewards for travel redemptions — the Bank of America Customized Cash card comes with limited redemption options — or if you think you’ll regularly spend more than $2,500 per quarter in the 2 percent and 3 percent bonus categories.

Bottom line

The Bank of America Customized Cash card lives up to its name, letting you customize your cash back without too much hassle. If you’re looking to earn more rewards while doing less, this could be the card for you, especially if you’re an existing Bank of America customers who can take advantage of boosted earning rates. That said, the card has its limitations, and you’ll probably want to steer clear if you want unfettered cash back earning potential or are looking for a more travel-oriented card.

Editorial Disclaimer

The editorial content on this page is based solely on the objective assessment of our writers and is not driven by advertising dollars. It has not been provided or commissioned by the credit card issuers. However, we may receive compensation when you click on links to products from our partners.

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