BACK

Breaking News

Sephora launches new rewards credit card

Now beauty buffs can reap even more rewards for shopping their favorite brands

Summary

Sephora will launch its first credit card this spring, joining other relatively new retail players in the market such as Starbucks and Apple.

The content on this page is accurate as of the posting date; however, some of our partner offers may have expired. Please review our list of best credit cards, or use our CardMatch™ tool to find cards matched to your needs.

Sephora will launch its first credit card this spring, joining other relatively new retail players in the market such as Starbucks and Apple.

The cosmetics retailer announced on March 14 it will offer the Sephora Credit Card, the Sephora Visa Credit Card and the Sephora Visa Signature Credit Card to provide customers with more ways to get rewarded for shopping their favorite personal care and beauty products.

The cards will enable account holders to earn rewards in addition to those they are currently earning in the company’s Beauty Insider Program. Any customer who is not an existing Beauty Insider member will be automatically enrolled in the program when they are approved for the card.

The store sells almost 300 brands, including its own private label.

“The Sephora Credit Card was the natural next step in our loyalty journey, truly adding even more value that our clients can use not only within our stores, but also in their day-to-day lives,” Andrea Zaretsky, an executive at Sephora, said in a news release.

See related:  Apple and Goldman Sachs set to launch new credit card in the spring

The details

Sephora has partnered with Alliance Data and Visa to launch its first credit cards.

“We are delighted to partner with Sephora, a beauty industry trailblazer, to deliver marketing and loyalty-driven payment solutions that will provide increased value, exceptional experiences and further extend the relationship between Sephora and their cherished clients,” said Melisa Miller, president of Alliance Data’s card services business.

Sephora will roll out the Sephora Credit Card and Sephora Visa Credit Card this spring in select markets, and will follow that by launching them on its website and in all U.S. stand-alone stores.

See related:  Chase’s Starbucks Visa card rewards you for every purchase

An expert’s take

Co-branded retail cards like Sephora’s typically offer customers special discounts at their stores. However, Ted Rossman, industry analyst at CreditCards.com, noted that retail cards typically charge higher interest rates than general-purpose cards and their rewards aren’t usually as good.

But Rossman feels store cards can make sense if you shop frequently at a particular retailer and you avoid interest by paying your bills in full. They can serve as good first cards because they’re typically easier to get than the premium rewards cards, he added.

“Sephora has a loyal, young customer base, so I can see why they’re doing this. Most people would probably be better off with a general rewards card – for example, a cash back card [such as the Citi Double Cash Card, which returns 2 percent on all purchases- 1 percent when you buy and 1 percent as you make payments for your purchases] – but if you shop at Sephora a lot, this card will be worth considering,” Rossman said.

Editorial Disclaimer

The editorial content on this page is based solely on the objective assessment of our writers and is not driven by advertising dollars. It has not been provided or commissioned by the credit card issuers. However, we may receive compensation when you click on links to products from our partners.

What’s up next?

In Breaking News

Traveling to the seventh continent on points

Don’t let the hefty price tag deter you from checking the seventh continent off your bucket list. With the right combination of rewards, points and cash back, Antarctica is within reach.

See more stories
Credit Card Rate Report Updated: April 1st, 2020
Business
14.07%
Airline
15.85%
Cash Back
16.16%
Reward
16.06%
Student
15.87%

Questions or comments?

Contact us

Editorial corrections policies

Learn more

Join the Discussion

We encourage an active and insightful conversation among our users. Please help us keep our community civil and respectful. For your safety, do not disclose confidential or personal information such as bank account numbers or social security numbers. Anything you post may be disclosed, published, transmitted or reused.

The editorial content on CreditCards.com is not sponsored by any bank or credit card issuer. The journalists in the editorial department are separate from the company’s business operations. The comments posted below are not provided, reviewed or approved by any company mentioned in our editorial content. Additionally, any companies mentioned in the content do not assume responsibility to ensure that all posts and/or questions are answered.