damircudic/ E+/ Getty Images

Credit Scores and Reports

Millennials value credit scores over social media followers, study shows

An Experian survey also reveals 8 in 10 young adults ages 23-38 have checked their scores within the past three months


While Instagram followers, Facebook friends and Uber ratings all command attention among American millennials, a majority are placing a higher priority on boosting their credit score, according to a new survey by Experian.

The content on this page is accurate as of the posting date; however, some of our partner offers may have expired. Please review our list of best credit cards, or use our CardMatch™ tool to find cards matched to your needs.

While Instagram followers, Facebook friends and Uber ratings all command attention among American millennials, a majority are placing a higher priority on boosting their credit score.

Credit bureau Experian surveyed U.S. adults ages 23-38 and asked which scores and ratings they consider most important to increase. Ahead of the five major social media channels, as well as ratings from car-sharing services, almost 6 in 10 millennials identified credit scores as the most important rating to increase (59 percent).

Growing their Instagram followers came in a distant second, at 48 percent, followed by Twitter followers at 41 percent and YouTube subscribers at 40 percent.

See related:  Viewing your FICO score could help you improve it

Credit scores appear to be firmly on the millennial radar, with 82 percent of respondents reporting they’ve checked their credit score within the last three months, and more than half saying they feel excited when their score is high (56 percent). As a result, 53 percent said they’re proactively working on their score.

But credit ratings cause anxiety was well, with 59 percent of millennials saying they worry about their score, and 52 percent indicating they’d be disappointed if their score decreased.

Experian’s survey was conducted online in the second half of August 2019 among 2,000 U.S. adults age 23-38. Results were weighted to match U.S. Census demographics and released Oct. 10.

Editorial Disclaimer

The editorial content on this page is based solely on the objective assessment of our writers and is not driven by advertising dollars. It has not been provided or commissioned by the credit card issuers. However, we may receive compensation when you click on links to products from our partners.

What’s up next?

In Credit Scores and Reports

My card was closed. Will it be reopened as a current account, or a new one?

If your card issuer reopens your card as a new account, it could negatively affect your credit score. However, if you pay, make your payments on time and keep your balances low – the damage should be minimal and temporary.

See more stories
Credit Card Rate Report Updated: September 23rd, 2020
Cash Back

Questions or comments?

Contact us

Editorial corrections policies

Learn more

Join the Discussion

We encourage an active and insightful conversation among our users. Please help us keep our community civil and respectful. For your safety, do not disclose confidential or personal information such as bank account numbers or social security numbers. Anything you post may be disclosed, published, transmitted or reused.

The editorial content on is not sponsored by any bank or credit card issuer. The journalists in the editorial department are separate from the company’s business operations. The comments posted below are not provided, reviewed or approved by any company mentioned in our editorial content. Additionally, any companies mentioned in the content do not assume responsibility to ensure that all posts and/or questions are answered.