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Is Marriott the next Airbnb?

Marriott is set to become the first major hotel company to take on home-sharing

Summary

Along with rooms at hotels and resorts, Marriott guests will soon be able to book home stays.

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Hotel giant Marriott International Inc. is throwing its hat in the home-rental business. Soon, in addition to choosing from more than a million rooms at hotels and resort globally – including Sheraton, W Hotels and Ritz-Carlton brands – Marriott guests will be able to rent home stays. On April 29, The Wall Street Journal reported that Marriott may announce details for the plan’s first phase as early as May. This follows a successful pilot program that originally launched in Europe.

Taking on Airbnb

Marriott’s home rental platform is expected to compete directly with Airbnb – which currently offers close to 5 million accommodations worldwide, according to AirDNA. However, unlike Airbnb, Marriott will allow guests to earn and redeem loyalty points on their home rentals.

While Marriott moves into the home-rental business, Airbnb has been shifting into the traditional hospitality business. In March, Airbnb announced the acquisition of Hotel Tonight Inc., a company that extracts inventory from hotels and offers discounted rooms. They also recently invested in Oyo Hotels & Homes, an Indian hotel-booking company.

Hilton and Hyatt may be next. According to TWSJ, Hilton Worldwide Holdings Inc. and Hyatt Hotels Corp. have also been exploring the home-rental business.

See related: The Marriott Bonvoy program officially launches, How much are Marriott points worth?

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Published: April 29, 2019

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