Along with rooms at hotels and resorts, Marriott guests will soon be able to book home stays.
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Taking on Airbnb
Marriott’s home rental platform is expected to compete directly with Airbnb – which currently offers close to 5 million accommodations worldwide, according to AirDNA. However, unlike Airbnb, Marriott will allow guests to earn and redeem loyalty points on their home rentals.
While Marriott moves into the home-rental business, Airbnb has been shifting into the traditional hospitality business. In March, Airbnb announced the acquisition of Hotel Tonight Inc., a company that extracts inventory from hotels and offers discounted rooms. They also recently invested in Oyo Hotels & Homes, an Indian hotel-booking company.
Hilton and Hyatt may be next. According to TWSJ, Hilton Worldwide Holdings Inc. and Hyatt Hotels Corp. have also been exploring the home-rental business.