Discover has announced it will give $25,000 to 200 randomly selected Black-owned restaurants nominated by users on social media.
To help Black-owned business, which have been disproportionately affected by the COVID-19 outbreak, Discover announced a campaign that will give $5 million in awards to Black-owned restaurants. According to the issuer, 200 nominees will be randomly selected to receive $25,000. Discover is asking the public to participate by nominating their favorite Black-owned restaurants on social media.
According to a May study by Stanford University, 41% of Black-owned businesses are not expected to survive the pandemic.
How to participate in Discover’s new campaign
Here are the rules for each of the social media platforms you can use to participate:
Reply to Discover’s post or tweet about its $5 million commitment. Tag @Discover and include the hashtags #EatItForward and #Sweepstakes, along with the name of the restaurant you want to nominate, or tag the restaurant’s Twitter account.
Nominate a restaurant in the comments section of Discover’s post about the $5 million commitment.
Upload a photo taken by a user that is associated with the nominated restaurant, include @Discover, #EatItForward, #Sweepstakes and tag the restaurant’s Instagram account or mention the restaurant’s name within the photo caption.
There will be 17 weekly entry periods in total, and the first drawings will take place July 13. The final drawing will take place in November. You can find full terms and conditions of the program at EatItForwardTerms.com.
To launch the program, three Black-owned restaurants have already received $25,000 each, including Back in the Day Bakery in Savannah, Georgia, Post Office Pies in Birmingham, Alabama, and Rodney Scott’s BBQ in both Birmingham and Charleston, South Carolina
“COVID-19 has wreaked havoc on businesses across the United States, and we want to help effect positive change by offering financial support to Black-owned restaurants, a segment of the economy that has been disproportionately impacted during this pandemic,” said Julie Loeger, executive vice president and president of U.S. cards at Discover.
Should you participate in Discover’s program?
It’s great to see a credit card issuer taking action to address both racial inequality and economic struggles caused by the pandemic, and we hope that other issuers will follow suit.
Discover’s campaign will offer necessary financial help to Black-owned businesses and provide an opportunity for everyone to promote their favorite restaurants. It’s easy to participate and won’t cost you a cent, but such a simple act can make a difference for a struggling business.