Updater services allow merchants to know when your credit card information changes, and to alter their records accordingly. If you don’t want to continue the subscription, you’ll need to cancel it directly.
Dear Your Business Credit,
Is it legal for a credit card company to give out your new credit card number for a recurring charge? — Mike
Yes. All four of the major credit card companies — American Express, Visa, MasterCard and Discover — offer “updater” services to provide merchants with consumers’ new credit card numbers and expiration dates, as I discussed in an earlier column (“Card updater services keep customers’ auto-payments flowing“). Card updater services are designed to save merchants the hassle of contacting customers with lapsed cards to get their new numbers.
For many businesses, automatic renewable contracts provide a steady source of revenue — and many customers welcome the convenience of no-hassle monthly payments. However, things can get tricky when a customer’s credit card is replaced, whether by routine expiration or due to a data breach. Merchants know if they contact customers by phone to find out their new credit card information, it might be hard to reach some who want to continue their contracts. Other customers might use the opportunity to reconsider whether they need to keep making a purchase and discontinue it.
To avoid such scenarios, business owners often prefer indirect methods of updating customers’ credit card information, such as using account updater services. Some even guess at the clients’ new credit card expiration dates to avoid calling them, though this isn’t an ideal practice, as I discussed in a previous column (“Merchant guesses card expiration date to renew subscription”).
Given that many merchants use these services, consumers should be certain to formally cancel recurring charges they want to end. The lapsing of a credit card will not put an end to a contract you have signed. Should you want to cancel, ask the business for the cancellation procedure and follow it. You may need to put your request in writing. If you do, keep a copy of the letter as well as proof that you sent it, which the post office can provide.
Unfortunately, some merchants make it very difficult for customers to get out of contracts they have auto-renewed, so you may have to be persistent. If you are having trouble canceling an auto-pay charge, take a look at the article “Revoking automatic debits from your account.”
If you are not happy that a company didn’t notify you it was renewing a recurring charge, contact the merchant and ask to cancel the service. When the success of a company depends on automatically renewing a product or service people don’t want to buy, it doesn’t have a very sustainable business model. Smart merchants will be responsive when customers want to cancel, because they know they will build a better reputation that way.
For readers who run a small business where they make purchases on auto-pay, I would suggest doing a careful review of your credit card bill every month to make sure you are not buying subscriptions to services you really don’t need. Also make sure your employees are not signing up for individual licenses for software-as-a-service when you really only need one person to have access. As I am assuming you have discovered, Mike, those extra charges can really add up!
See related: Beware auto-renewals’ endless charges