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Do’s and don’ts of earning an intro bonus on your holiday shopping

Credit card introductory bonuses can be tempting, but don't jump in unless you have a handle on your finances


You can earn something for yourself as you go about checking off your holiday shopping list – that is, if you pay with a rewards credit card that offers an introductory bonus. Here’s what to keep in mind if you want to earn a sign-up bonus while buying gifts.

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Showering your family with holiday gifts may seem smart this year considering how hellacious 2020 has been.

Yet, you still have the opportunity to earn something for yourself as you go about checking off your holiday shopping list – that is, if you pay with a rewards credit card.

You could even sign up for a new credit card and earn extra rewards of $500 or more, and all you have to do is meet a minimum spending requirement within a few months. If you use plastic to pay for regular bills and expenses, but you also throw your holiday shopping in the mix, then it shouldn’t be too hard to spend what you need to earn a big bonus.

Take this welcome offer from Amex, for example. The Blue Cash Preferred® Card from American Express is offering a $300 introductory bonus when you spend $3,000 within six months of account opening, which you could easily do with just $500 in spending for six months in a row.

And that’s on top of the 6% you get back on up to $6,000 spent at U.S. supermarkets each year (then 1%) and on select U.S. streaming services, 3% at U.S. gas stations and on transit and 1% back on all other purchases. (The card charges a $95 annual fee, waived for the first year)

See related: How to navigate the 2020 holiday shopping season

The do’s of earning a credit card bonus over the holidays

All of that sounds great, but you have to go about it the right way if you hope to actually “get ahead” with the best credit card sign-up bonuses. While going on a shopping spree is easy as pie, experts point out that what comes next (paying your bill) isn’t always very fun.

Howard Dvorkin of says there are many things that can go wrong when consumers use credit as a last-minute tool, and that’s even true when the goal is earning rewards. In fact, Dvorkin says he sees a wave of consumers straddled with credit card debt every January, usually because they thought they could offset their holiday spending with a last-minute sale or offer.

“The truth is, if it isn’t already a line item in a budget, expect to overspend,” he says.

However, not everyone is destined to fail, and it all depends how you approach credit and rewards.

“For someone who already has a budget for gift-giving, this type of offer can be a great way for them to actually put more cash back into their pockets – assuming it won’t hurt their credit and they can pay off the debt in the next billing cycle,” says Dvorkin.

If your goal is getting the most out of your rewards and avoiding debt along the way, here’s what you should do:

Do your research

Money-saving expert Andrea Woroch says it’s crucial to do a little digging and not just sign up for the first new card you see.

“Choose a card that offers to reward you on the purchases you make the most or for the stores you shop at the most,” she says.

From there, you can compare sign-up bonuses among cards that already fit with your spending style. That way, you’re more likely to wind up with a card you’ll want to keep for the long haul, which is better for your credit score.

Understand the risks

Thomas Nitzsche, a financial educator at Money Management International, says you should understand the card agreement and program details before you start shopping.

For example, a late payment could cause you to forfeit your rewards, while a future annual fee “could cancel out the benefit of the signup bonus,” he says.

Not only that, but Jory McEachern of ScoreShuttle, a credit score management company, notes that a payment that’s more than 30 days late could cause your credit score to drop by as much as 10 to 100 points or more.

Have a plan

Nitzsche also points out how important it is to only spend when you have the cash to pay off your purchases. After all, racking up interest on your credit card will likely cause you to lose the benefit of the rewards program.

Nitzche says his firm regularly meets with clients who are losing more in interest than they gain in rewards, yet they may not even know it until they see the math. Some rewards credit cards do offer 0% APR on purchases for a limited time, but you still need a plan to pay off your balances before your offer ends.

What not to do when earning a credit card sign-up bonus

John Bergquist, managing member of Lift Financial, says credit card rewards can be a dangerous game unless you’re disciplined enough to track your spending and pay your bill in full each month with no exceptions. Those with a history of debt may want to just steer clear as a result, as well as anyone who just doesn’t know if they can pay off the balances they charge.

After all, credit card issuers aren’t in the business of giving away money, he says. So, what’s the catch? By and large, credit card company metrics tell them most of their customers won’t be able to pay off their holiday balances, and that they’ll ultimately get their money back – plus some – in interest payments.

With this in mind, here’s what you shouldn’t do as you pursue a credit card signup bonus this holiday season.

Chase rewards

Woroch says far too many people fall into the trap of buying and spending more when they know they’re going to get rewarded for it. However, this can be a waste of time and money if you wind up carrying a balance. Remember that the average credit card interest rate is currently over 16%, and we all know that no one is earning that kind of return with a rewards credit card. 

Sign up for too many cards

Pursuing one credit card sign-up bonus may be enough to handle, and you could easily become overwhelmed if you try to turn your holiday shopping bill into multiple new bonuses with a handful of new credit cards. Not only that, but signing up for too many new cards at once can cause a negative impact to your credit score.

Sit on your rewards

Finally, Nitzche points out that you should redeem your rewards frequently to get the most bang for your buck. A 2019 Bankrate survey found 28% of respondents had not done anything with their rewards in the last year, which means their rewards are likely worth less now than they were at the time. This is especially true for airline miles and hotel points, which are frequently devalued as rewards programs change.

See related: How the COVID pandemic has changed credit cards

Bottom line

Credit card sign-up bonuses can be tempting, but don’t jump in unless you have a handle on your finances and a plan to use plastic responsibly. Only charge what you can afford to pay off each month, and avoid situations where you might be tempted to overspend.

Finally, compare the best credit cards before you sign up for a new one and make sure to only pursue new offers with a minimum spending requirement you can easily reach.

You could earn several hundred extra dollars in rewards this holiday season, but you’ll only benefit if you know which pitfalls to avoid.

Editorial Disclaimer

The editorial content on this page is based solely on the objective assessment of our writers and is not driven by advertising dollars. It has not been provided or commissioned by the credit card issuers. However, we may receive compensation when you click on links to products from our partners.

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