Holiday Shopping Interview with KGO Radio San Francisco

By Media Relations Senior Industry Analyst Matt Schulz spoke on Tuesday, September 15, 2015 with Katy Leaver of KGO Radio San Francisco about the September 2015 Holiday Shopping survey. The interview and transcript are below.


Katy Leaver: Some have already started shopping. That’s 14% of consumers, according to the latest poll by Matt Schulz with tells KGO online ads have attracted early birds, but also –

Matt Schulz: People are being smarter because the more time you take to shop, the more likely you are to find good deals, make smarter decisions.

Leaver: Aw, quit trying to be so cool. I like this guy the best.

Guy: I wait until a day before Christmas. I just run to the stores and see the latest discounts.

Leaver: And here’s the kicker: 2% are already done.

Girl: No. No. Too early.

Leaver: From San Francisco, I’m Katy Leaver, KGO 810.

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