Coupons & Credit Cards Interview with KRLD Radio Dallas

By Media Relations Senior Industry Analyst Matt Schulz spoke on Monday, November 2, 2015 with KRLD Radio Dallas about the November 2015 Coupons & Credit Cards survey. The interview and transcript are below.


Interviewer: Americans, we still like to go old school when we go grocery shopping. It’s all about coupons. Matt Schulz from on the KRLD News Line to talk about this. Matt, the survey’s a little bit surprising. With everything else going high tech you’d think that we wouldn’t necessarily be going old school with coupons anymore.

Matt Schulz: Yeah. But we definitely are. What we found is that about two thirds of American credit and debit card holders who use coupons regularly say the most common type that they use is paper. So, people are definitely still opening their snail mail, clipping coupons out of the Sunday paper, like we have for decades, even though there are plenty of other options out there.

Interviewer: Is it just too hard to find them online?

Schulz: Well, there’s probably some of that, but I think that Americans are largely creatures of habit. And we’ve been doing this for decades, and it’s hard to change these ways we do things, sometimes.

Interviewer: So it’s a whole question of just stopping the train and moving it to a different track?

Schulz: Yeah. And also, I think that we’re gonna start seeing these coupons be a lot more easily available, digitally, once retailers and banks start to leverage these people’s smart phones more in kind of new and innovative ways in the next few years.

Interviewer: I think it’s also dealing with the fact that we don’t like a lot of stuff showing up on our smart phones that we didn’t invite. And there’s something to be said for the tactile feeling of coupons.

Schulz: No, I think that’s true, especially when you are physically going into a store. I think there’s something to be said for that, having the actual, physical coupon.

Interviewer: Especially if you have more than one, because at least with a physical coupon of some kind, you don’t have to keep swiping your phone to find the next particular coupon, ’cause typically one shows up.

Schulz: Yeah, it’s true. And that issue is something that these new credit card coupon offers can help change, too, because what happens is is that you go and you opt in for a deal, and you go and make a purchase, and the coupon is applied automatically once you make the purchase, without you having to present any coupons. It’s really pretty easy.

Interviewer: What kind of numbers did you see, as far as the percentage of people that are still using paper coupons?

Schulz: Well, what we found is that generally paper coupon usage decreases with income, and increase with age, which I felt was interesting. And … but even Millennials, 18 to 24, are still using paper coupons about twice as much as any other method.

Interviewer: And a lot of people will do these extreme couponing, and then these are people that have entire systems dedicated to the whole thing. And it’s easier for them to be able to do that, and stockpile what they need.

Schulz: Yeah. I would think so. And if you can keep track of these things, and make a system, you can really save a fair amount of money with these coupons.

Interviewer: Matt, thanks so much.

Schulz: Thank you.

Interviewer: That is Matt Schulz, from

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