Coupons & Credit Cards Interview with CBS Radio

By Media Relations Senior Industry Analyst Matt Schulz spoke on Monday, November 2, 2015 with Jim Taylor of CBS Radio about the November 2015 Coupons & Credit Cards survey. The interview and transcript are below.


Jim Taylor: Times have changed, but Americans still prefer the coupons their grandparents used. A report finds that two-thirds of credit card users favor the old fashioned paper coupons, not those online promotions.

Matt Schulz: Americans are creatures of habit and these are things that have been going on for a long time and it’s just hard to break yourself of that habit.

Taylor: Matt Schulz, Senior Analyst.

Schulz: Paper coupon usage decreases with income and increases with age.

Taylor: And yet, even the 18-24 age group, he says, still chooses paper over any other form of couponing.

Consumer: Getting stuff for free – it’s just what I do.

Taylor: Jim Taylor, CBS News.

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