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Which is the best card to use on purchases?

If you already have Amazon Prime, the Amazon Prime Rewards Visa is hard to beat


How to choose between the Amazon Rewards Visa, Amazon Prime Rewards Visa and their alternatives

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The Amazon Rewards Visa and Amazon Prime Rewards Visa Signature cards have become hot items for frequent Amazon shoppers, and for good reason. They are great cards that, for the most part, can’t be beat when it comes to earning cash back on Amazon purchases.

The Amazon Rewards Visa gives you 3% cash back on every Amazon purchase, and the Amazon Prime Visa Signature ups that ante, offering 5% cash back for Amazon Prime account holders.

You may be wondering: Which of these is the best card to use on Amazon purchases? For that matter, are there any other cards out there that could earn an even better rewards rate on Amazon purchases?

While the deck seems to be stacked clearly in favor of Amazon credit cards, there’s one alternative that may surprise you.

Here are the best credit cards for purchases:

  • Amazon Rewards Visa: Best for non-Prime members
  • Amazon Prime Rewards Visa Signature: Best for Prime members
  • Discover it® Cash Back: Best for the holiday season

Comparing Amazon cards

Let’s start by comparing the regular Amazon card to the Amazon Prime card. While the 5% cash back rate on the Amazon Prime Visa Signature card seems to be the best way to go, this is not necessarily the case. The best option mostly boils down to your shopping habits on Amazon.

Here’s a breakdown of the two cards:

Amazon rewards card vs. Amazon Prime rewards card

Amazon Rewards Visa
Amazon Rewards Visa
Amazon Prime Visa Signature
Amazon Prime Rewards Visa Signature
Rewards rate
  • 3% cash back on Amazon and Whole Foods purchases
  • 2% cash back on gas, restaurant and drugstore purchases
  • 1% cash back on general purchases
  • 5% back on and Whole Foods purchases
  • 2% back on restaurant, gas station and drug store purchases
  • 1% back on other purchases
Sign-up bonus$60 gift card when you’re approved$100 gift card when you’re approved
Annual fee$0$0
Estimated yearly rewards value ($1,325 monthly spend, including sign-up bonus)$253$225
  • No membership fee required
  • Offers higher rate on Amazon purchases than most cards
  • Easy to redeem your cash back
  • Highest rewards rate on Amazon purchases
  • Easy to redeem your cash back
  • Prime membership comes with valuable benefits, including free 2-day shipping
  • There are a few cards with a better overall cash back rate
  • Requires $119 Amazon Prime membership
Who should get this card?
  • People who spend less than $4,950 per year on Amazon purchases
  • People who don’t want to commit to an Amazon Prime membership
  • Amazon Prime members
  • People who value Amazon Prime services
  • People who spend more than $99 per year on shipping qualified Amazon products
  • People who spend more than $4,950 per year on Amazon purchases
  • People who frequent Whole Foods

As you can see, though the Amazon Prime card offers a better cash back rate on Amazon purchases as well as a $100 gift card for new cardmembers, you also need to figure in the cost of Amazon Prime membership. This can lower the overall value of the Prime card for you, depending on your spending habits and how much you value Prime membership by itself.

Best for current and aspiring Amazon Prime members: Amazon Prime card

For current Amazon Prime members, it’s a no-brainer: 5% cash back with the Amazon Prime card is the way to go. Also, Prime membership comes with valuable benefits, such as free two-day shipping on eligible purchases, free streaming of movies and TV shows with Prime Video and Amazon Family discounts on diapers and baby items. Shelling out the fee for Prime membership and getting the Prime card is a good deal if you value these types of services.

Best if you spend more than $119 per year on Amazon shipping: Amazon Prime card

Amazon Prime comes with some awesome shipping benefits. Not only do you get free standard shipping on qualified Amazon purchases of any amount, but you also qualify for free two-day shipping and – in certain cities – free one-day, same-day and two-hour deliveries.

Amazon Prime free shipping

Two-Day ShippingFree
Same-Day DeliveryFree in certain cities
Two-Hour DeliveryFree in eligible ZIP codes
One-Day ShippingFree in certain cities
Saturday ShippingPrice varies by item size and weight – as low as $7.99 per item
No-Rush ShippingFree
Standard Shipping (4-5 business days)Free
Release-Date DeliveryFree

The convenience of getting expedited shipping on orders of any size is very valuable, and probably sufficient alone to justify the cost of a $119 fee for many Prime members.

However, if you are weighing shipping costs to the costs of Prime membership, note that free shipping only extends to qualified items (items that you see the Prime logo next to in your shopping cart). While this applies to a lot of items on Amazon, there are many items that it doesn’t apply to – e.g., items sold and shipped by outside vendors.

Also, be aware that Amazon already offers free standard shipping to non-Prime members for orders over a certain size. And, to compete with Walmart and Target, Amazon recently lowered the threshold for free shipping to $25 in qualified purchases.

In other words, you’ll need to do a close accounting of your shipping costs to see if the $119 Prime membership fee makes sense. Unless you frequently make small purchases from Amazon, Prime membership may not outweigh your shipping costs.

Best for Amazon shoppers who spend more than $5,950 per year: Amazon Prime card

For everyone else, the value breaks down to how much money you spend at Amazon on a yearly basis.

For cardholders purely interested in the value of the cash back rewards on the Amazon Prime card versus the cost of Prime membership, we figure that the magic number is $5,950 per year (roughly $496 per month). Here’s why: At $5,950 in spending, the amount of cash back that you can earn with the Amazon Prime card minus the cost of the annual membership fee equals the cash back that you can earn with the regular Amazon Visa card.

Here’s the math for you:

Amazon Rewards Visa
Amazon Visa card cash back
Amazon Prime Visa Signature
Amazon Prime card cash back
$5,950/year x 3% cash back = $178.50$5,950/year x 5% cash back – $119 annual fee = $178.50

If you spend more than $5,950 on Amazon purchases per year, your Amazon Prime membership stands to net a better value for you. However, that’s a hefty amount of spending on Amazon! If $5,950 is too rich for your budget, the regular Amazon Visa may be the better way to go. 

For everyone else: The regular Amazon Visa card is a good deal

Though the Amazon Visa card doesn’t sport a flashy 5% cash back rate, it does offer a pretty good 3% cash back rate on Amazon purchases, which is still higher than most of the other best rewards cards. The card also offers a $60 Amazon gift certificate for signing up, the same seamless redemption options as the Amazon Prime card and many of the same purchase protections and Visa Signature benefits, without requiring you to commit to a Prime membership.

It’s a good deal, though there is a smattering of opportunities to do better than the card’s 3% cash back rate. Read on to see how.

Discover it® Cash Back

Where it comes out ahead:

The potential 10% cash back you get on Amazon purchases in the last quarter of the card’s first year beats every other card (but only applies during the first year).

Read full review

Rewards rate:

  • 5% cash back on quarterly rotating categories on up to $1,500 in combined spending, upon enrollment (Amazon October-December 2020)
  • 1% cash back on everything else

Sign-up bonus:
Double your cash back at end of first year

Annual fee:


Estimated yearly rewards value ($15,900 spend):


If you are signing up for the Discover it Cash Back card for the first time and you plan to do a lot of shopping on Amazon in October through December, you are in for the ultimate cash back discount on Amazon purchases. Upon enrollment, the card offers 5% cash back on up to $1,500 in combined spending in categories that rotate quarterly (then 1%), and the fourth quarter category for 2020 (October through December) includes Amazon purchases. The card then doubles all the cash back that you earn in the first year, so, essentially  you earn 10% cash back on Amazon purchases for a quarter of the first year.

No other card offers a 10% cash back rate on Amazon purchases. Unfortunately, the 10% rate only applies in the first year during the last quarter. After that, the rate drops to 5%. Plus, the 5% on Amazon purchases is only active October through December, which happens to be peak season for holiday shopping. Still, 5% by itself is not a bad deal, and it beats the 3% cash back rate on the regular Amazon Visa card at least for a quarter of the year.

Bonus tip: Buy Amazon gift cards

An additional way to earn a bonus on Amazon purchases with an outside credit card is to purchase Amazon gift cards at stores where your card offers a category bonus, such as office supply and grocery stores.

While some cardholders have success with this tactic, there’s no guarantee that your particular store will offer Amazon gift cards or allow you to purchase gift cards with a credit card. (Fraud concerns with gift cards have led some retailers to bar their purchase with credit cards.) However, it’s worth checking the gift card rack, especially if you are trying to collect points on a particular card.

See related: Guide: How to maximize your cash back on

Information about the Amazon Rewards Visa and Amazon Prime Rewards Visa has been collected independently by The issuer did not provide the content, nor is it responsible for its accuracy.

TInformation about this card has been collected independently by The issuer did not provide the content, nor is it responsible for its accuracy.he editorial content below is based solely on the objective assessment of our writers and is not driven by advertising dollars. However, we do receive compensation when you click on links to products from our partners. Learn more about our advertising policy

Editorial Disclaimer

The editorial content on this page is based solely on the objective assessment of our writers and is not driven by advertising dollars. It has not been provided or commissioned by the credit card issuers. However, we may receive compensation when you click on links to products from our partners.

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