Wells Fargo cardholders won’t be affected by the Federal Reserve’s cap on bank’s growth following the fake account scandal in 2016, banks says.
The regulatory cap slapped on Wells Fargo’s business last week won’t affect its millions of credit card holders, the company said – but according to industry analysts, it might spur efforts by competitors to lure away Wells Fargo customers.
“From that point of view, it’s a headwind to Wells Fargo or an opportunity to the other card players,” said Henry Coffey, finance industry analyst at Wedbush Securities.
The Federal Reserve and the bank announced a settlement Feb. 2 that will hold Wells Fargo’s assets at year-end 2017 levels until its internal controls pass muster.
The bank needs to show that it has built controls to prevent anti-consumer practices – such as the creation of more than 2 million unauthorized accounts, and subsequent fees and credit problems for the victims.
Bank misconduct won’t be tolerated, says Fed
The Wells Fargo fake account scandal rocked the bank in September 2016 and brought fines of $185 million. Last week, the Federal Reserve said the bank’s response had not adequately revamped its operations to prevent further failures of customer care.“We cannot tolerate pervasive and persistent misconduct at any bank,” Fed Chair Janet Yellen said in announcing the crackdown on her last day on the job, “and the consumers harmed by Wells Fargo expect that robust and comprehensive reforms will be put in place to make certain that the abuses do not occur again.”
The cap means Wells Fargo can’t grow its total consolidated assets above the $1.95 trillion level reached at the end of 2017. “Assets” include loans to customers, including credit card balances.
Wells Fargo is open for business, says CEO
In a conference call last week, CEO Tim Sloan said Wells Fargo is adjusting some of its commercial lending and deposit-taking activity to allow room to continue making loans, including in its consumer business.
“We have levers to pull within the cap to grow loans and deposits,” he told industry analysts on the conference call. “I can assure customers and team members that Wells Fargo is open for business.”
Asset cap won’t affect Wells Fargo cardholders, bank says
“We do not anticipate customers having a more difficult time obtaining a Wells Fargo credit card,” communications manager Hilary O’Byrne said in an email interview. “A customer will still be able to achieve a higher limit if they meet our credit underwriting criteria, and will have the ability to add an authorized user as they do today.”
But industry analysts said the cap makes it harder for the bank to grow its business in general, and motivates competitors to try to win away market share.
Wells Fargo has about $35 billion of credit card loans outstanding, according to its financial reports, making it the seventh largest U.S. card issuer by balances.
What to expect from Wells Fargo in 2018
Merchants who partner with Wells Fargo to issue their store cards will be looking differently at the bank and may shy away from renewing relationships with it, said Kevin Morrison, a senior analyst at consultant Aite Group.
“The new business is probably stymied for a while,” he said. Existing store-card relationships are governed by contracts between the bank and merchant, he said, so current users of store cards would probably not notice changes.
The Fed order gives Wells Fargo until the end of the second quarter to meet the asset cap, which will be based on the average of assets over two quarters. Total consolidated assets of the bank holding company include business loans as well as home mortgages, student loans and consumer loans including credit card balances.
Wells Fargo will submit plans to comply with the order and four of its directors will be replaced by year end, with three retiring by the annual meeting in April. The cap will be lifted after a third-party review of the bank’s risk management practices finds that sufficient controls are in place.
Sloan said on the conference call that the bank has already made strides toward meeting the Fed’s goals, having named six new independent directors over the past year and spending $3.9 billion on risk management, including hiring 200 team members to risk rolls.
The bank’s new head of regulatory relations, Sarah Dahlgren, is a 25-year veteran of the Federal Reserve Bank of New York, “will work across Wells Fargo to make sure we are meeting regulatory commitments,” he said.
But the fresh reminder of the bank’s fake account scandal, paired with its slow cleanup, will not help repair its image in consumers’ eyes, Coffey said. The bank estimates the cap on growth will reduce its 2018 profits by $300 million to $400 million.
See related: Protect yourself from banks “cross selling” fake accounts