UBS Visa Elite: premium card launches with 50,000-point sign-up bonus
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The Swiss bank UBS has entered the premium credit card race with the launch of the UBS Visa Infinite – a new metal credit card geared toward high-end and ultra-high-net-worth U.S. customers. The card, which replaces the UBS Preferred Visa Signature, offers a generous, 50,000-point sign-up bonus and the opportunity to earn points on every purchase.
UBS Visa Infinite cardholders earn the following rewards:
- 50,000 points after spending $3,000 in the first three months.
- Three points per dollar on airfare.
- Two points per dollar on gas and groceries.
- One point per dollar on all other purchases.
There is no cap on the amount of points you can earn, and points never expire as long as your account remains open.
Rewards points can be redeemed for travel, gift cards, merchandise and charity. To redeem points for flights, you must purchase the airline ticket through UBS using your UBS Visa Infinite card. Receive a ticket worth up to $350 for 25,000 rewards points, and a ticket up to $900 for 50,000 rewards points. If your ticket costs more than $350 or $900, you can pay the additional amount at a rate of 5,000 points per $50, in increments of 5,000 points.
Lavish travel benefits
Besides a generous sign-up bonus and rewards program, the UBS Visa Infinite offers a slew of luxurious travel benefits – which is exactly what you should expect from a credit card attempting to appeal to a wealthy customer base. According to senior vice president of global products at Visa, TS Anil, “The UBS Visa Infinite credit card goes beyond rewards to deliver the total customer experience, including comprehensive protection benefits and access to premium travel and lifestyle benefits.”
Travel perks include the following:
- $250 airline fee credit – Receive a reimbursement of $250 each year for eligible travel purchases, such as seating upgrades, airline fees and in-flight entertainment.
- Complimentary Wi-Fi – Enjoy free internet access with 12 complimentary Gogo Inflight Wi-Fi passes each year.
- $100 application credit – Get a $100 statement credit every four years when applying for Global Entry or TSA PreCheck.
- $500 Any Airport Club credit – Receive a $500 airport lounge credit after spending $50,000 each year.
- Enhanced client services – Gain 24/7 access to a U.S.-based concierge group as well as advisers who set up automatic payments and enroll cardholders in fraud, activity and travel alerts.
As competition continues to grow among premium credit cards, many of these perks are becoming more commonplace. For example, the Platinum card from American Express also offers a $100 TSA PreCheck/Global Entry credit; however, it offers a slightly lower airline fee credit of $200. On the other hand, the Chase Sapphire Reserve (which also offers the $100 TSA PreCheck/Global Entry credit) offers a generous annual travel credit of $300 that applies to any purchase that falls under the card’s travel category, including airfare.
Competing in the luxury market
In addition to travel perks, the value of rewards points is also an important factor to consider when selecting a card. See how the UBS Visa Infinite stacks up against similar premium credit cards:
|COMPARE PREMIUM CREDIT CARDS|
|Credit card||Sign-up bonus||Estimated value of bonus*||Annual fee|
|UBS Visa Infinite||50,000 after $3,000 spend in first 3 months||$500||$495|
|Platinum card from American Express||60,000 after $5,000 spend in first 3 months||$714||$550|
|Chase Sapphire Reserve||50,000 after $4,000 spend in first 3 months||$630||$450|
|U.S. Bank Altitude Reserve||50,000 after $4,500 spend in first 90 days||$750||$400|
is based on our estimated value of each card’s rewards points.
Per our estimation, the U.S. Bank Altitude Reserve card offers the highest valued sign-up bonus among the cards listed – at $750. The Altitude card also offers the lowest annual fee ($400). The sign-up bonus value for the American Express Platinum card comes in a close second at $714; however, the annual fee is also the highest, at $550.
For those in the market for a new home, the Chase Sapphire Reserve actually provides the largest overall bonus opportunity among the cards listed above. In addition to earning 50,000 points after spending $4,000 in the first three months, cardholders can receive 100,000 bonus points when they close a mortgage with Chase through Aug. 6, 2017 – for a total of 150,000 possible bonus points, which we value at $1,890.
But even without the mortgage bonus, the Sapphire’s sign-up bonus is valued higher than that of the UBS Visa Infinite card.
Applying for a UBS Visa Infinite
Because the Visa Infinite replaces the UBS Preferred Visa Signature card, existing Preferred Visa Signature cardholders will automatically receive the Visa Infinite card. To apply for a new card, you must call 888-762-1232 or speak to your UBS financial adviser.
See related: U.S. Bank launches rewards card with 50,000-point sign-up bonus, Chase Sapphire cardholders can earn 100,000 points with a Chase mortgage, American Express Platinum card amps up sign-up bonus to 60,000 points
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