BACK

Reaping Your Rewards

Small businesses get creative with card rewards

Some firms redeem cash back and points to benefit and keep employees

Summary

Some small-business owners are getting creative with their credit card rewards, redeeming cash back to pay for employee parties or to pay for gear for workers. Rewarding employees is a way businesses can keep workers in a tight labor market.

The editorial content below is based solely on the objective assessment of our writers and is not driven by advertising dollars. However, we may receive compensation when you click on links to products from our partners. Learn more about our advertising policy.

The content on this page is accurate as of the posting date; however, some of the offers mentioned may have expired. Please see the bank’s website for the most current version of card offers; and please review our list of best credit cards, or use our CardMatch™ tool to find cards matched to your needs.

It’s a good time to be a small-business owner: The economy is doing well, business optimism is near an all-time high, and many companies are expanding.

But as good as business might be, a lot of small-business owners might not realize that business credit card rewards can play an important role in helping them overcome one of their biggest challenges – retaining employees.

With unemployment below 4 percent, near its lowest level in two decades, many businesses are having trouble hiring and hanging on to workers. A May 2018 survey by the National Federation of Independent Business found that the top problem cited by business owners was finding qualified employees. Once those employees are hired, the tight labor market can make it hard to keep them.

That’s where credit card rewards can come in. Troy Dye, chief marketing officer for Capital One’s Spark for Business credit cards, says he is seeing more small companies use their credit card rewards to help build bonds with employees.

Cash back pays for parties, card rewards buy scrubs

Dye cites Semihandmade, a California maker of custom doors for Ikea cabinets, which he says uses its cash back rewards to throw parties and hold events for employees – a key part of the business’s retention strategy.

Dye adds that he knows of a rheumatologist’s office in Florida who uses rewards to purchase scrubs and stethoscopes for its staff – items employees customarily would buy themselves.

Although many business owners probably keep a company’s credit card rewards for themselves as a form of compensation, it can make sense to plow those rewards back into the business, Dye says.

The idea is that owners of small businesses can use that money to create more of a family feeling in the workplace, which can help attract and keep workers amid a national labor shortage. Owners also could put that money into workers’ paychecks, but sometimes other gestures can feel more meaningful.

“I don’t think the way to the heart of the employee is an extra 1 percent,” Dye says. “A genuine show of appreciation can have a lot more meaning.”

How business card rewards add up

As businesses grow and put more money on their credit cards, selecting the right business credit card becomes even more important. For a company that puts $500,000 a year on a credit card, earning 1 percent cash back generates $5,000 in rewards, while earning 1.5 percent cash back makes $7,500 – a difference of $2,500.

For many years, American Express was considered the leader in offering credit cards to corporate customers. But in recent years, other banks have developed credit cards aimed at businesses, too.

Today, many major reward cards have business versions. A lot of those have the same reward currencies as do personal cards, such as frequent flyer miles from the big airlines and flexible-point reward programs such as Chase Ultimate Rewards and American Express Membership Rewards.

Cash back business credit cards

Here are a handful of cash back business credit card options:

If you have a business and haven’t looked at your credit card use in a while, it could pay to shop around. You could be earning more rewards however you want to redeem them – maybe even to pay for office parties to reward workers or help pay for some employee expenses to help with your company’s retention efforts.

See related: 6 reasons entrepreneurs should get a business credit card, 7 things to know about business credit cards

What’s up next?

In Reaping Your Rewards

Holiday shopping in summer: Use your cards to rack up savings

Use the right card and these tips to maximize savings on holiday shopping in the summer months.

Published: June 13, 2018

See more stories
Credit Card Rate Report Updated: April 23rd, 2019
Business
15.32%
Airline
17.50%
Reward
17.56%
Cash Back
17.60%
Student
17.79%

Questions or comments?

Contact us

Editorial corrections policies

Learn more

Join the Discussion

We encourage an active and insightful conversation among our users. Please help us keep our community civil and respectful. For your safety, do not disclose confidential or personal information such as bank account numbers or social security numbers. Anything you post may be disclosed, published, transmitted or reused.

The editorial content on CreditCards.com is not sponsored by any bank or credit card issuer. The journalists in the editorial department are separate from the company’s business operations. The comments posted below are not provided, reviewed or approved by any company mentioned in our editorial content. Additionally, any companies mentioned in the content do not assume responsibility to ensure that all posts and/or questions are answered.