New credit cards to help in fight against breast cancer
A new credit card launched by Bank of America will allow consumers to help support breast cancer research and the Susan G. Komen for the Cure, a prominent breast cancer organization, through their everyday banking activities.
With each new "pink ribbon-themed" card or account opened, Bank of America will make a donation to Komen for the Cure and will contribute an additional percentage of each subsequent purchase a consumer makes. For each new Susan G. Komen Cash Rewards credit card from Bank of America that is used to make a transaction within, and remains open for, the first 90 days of account opening, Komen receives $3 and 0.08 percent of all retail purchases (less returns) made with the card.
See related: Charity credit cards
Katrina McGhee, vice president, global partnerships, for Komen, said the partnership will strengthen the fight against breast cancer by raising awareness as well as funds for research and community funds. "This new partnership represents a great opportunity for the breast cancer movement," said McGhee.
Consumers can sign up for Komen cards or accounts at any BofA location or at certain Komen events, such as the Susan G. Komen Race for the Cure, which the bank is also sponsoring for the first time.
"We are very excited to have the Susan G. Komen for the Cure partnership and the availability of their branded financial services products through Bank of America," said Mike Simpson, affinity management executive for Bank of America. "Their mission touches many lives and continues to have a great impact with the efforts to find a cure for breast cancer."
The Susan G. Komen Foundation arose from a promise to fight breast cancer that founder Nancy G. Brinker made to her dying sister, who would serve as Komen's namesake. Since 1982, Komen for the Cure has raised $1.3 billion for research, education and health services and with more than 100,000 volunteers in 125 locations, is the world's largest breast cancer charity.
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