Marriott moves toward merging Starwood with other loyalty programs

Marriott merges loyalty programs


Marriott merges loyalty programs

The editorial content below is based solely on the objective assessment of our writers and is not driven by advertising dollars. However, we do receive compensation when you click on links to products from our partners. Learn more about our advertising policy

Following its acquisition of Starwood Hotels & Resorts Worldwide, Inc., Marriott International Inc. has taken further steps to integrate its award-winning loyalty programs -- Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). As of Oct. 18, 2016, Starwood Preferred Guest Credit Card by American Express card members are able to earn points at Marriott Rewards hotels, while Chase Marriott Rewards and Ritz-Carlton Rewards Chase card members are likewise able to earn points at participating SPG properties.

Expanded benefits to Chase and American Express co-brand card members

Marriott International is publicizing the move as a reciprocal opportunity designed to offer members increased earning potential as well as a greater selection of where to stay. “Today, we are giving loyalty card members more flexibility to earn points no matter where they stay with us,” Thom Kozik, vice president of loyalty at Marriott, explained in a press release. “By making our credit cards even more powerful and attractive for them, they’ll earn points more quickly and enjoy travel even sooner.”

With this change, U.S.-based American Express and Chase card members can now take advantage of the following benefits:

  • Marriott Rewards Premier Credit Card from Chase members can earn five Marriott Rewards points per dollar on qualifying purchases at participating SPG properties.
  • The Ritz-Carlton Rewards Credit Card from JPMorgan members can earn five Ritz-Carlton Rewards points per dollar on qualifying purchases at participating SPG properties.
  • Starwood Preferred Guest Credit Card by American Express members can earn two Starpoints per dollar on purchases at participating Marriott Rewards hotels.

The world’s largest hotel company

On Sept. 23, 2016, Marriott International Inc. completed its acquisition of Starwood Hotels & Resorts Worldwide Inc., becoming the largest hotel chain in the world with more than 30 brands, 5,700 properties and over a million rooms around the globe. Marriott also began matching member status across Marriott Rewards, including The Ritz-Carlton Rewards and SPG, allowing members to link their accounts and transfer points between the programs. Other benefits offered to members include admission to exclusive “money-can’t-buy” experiences, access to more destinations, exclusive member rates and free Wi-Fi.

Arne Sorenson, president and CEO of Marriott International, stated in a press release, “Combining Starwood’s brand with ours better enables Marriott to reach our goal of having the right brand in the right place to serve our loyal guests and welcome new ones.”

Marriott plans to continue operating both programs at least through 2018, when it will eventually phase out SPG.

Join the discussion
We encourage an active and insightful conversation among our users. Please help us keep our community civil and respectful. For your safety, do not disclose confidential or personal information such as bank account numbers or social security numbers. Anything you post may be disclosed, published, transmitted or reused.

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.

The editorial content on is not sponsored by any bank or credit card issuer. The journalists in the editorial department are separate from the company's business operations. The comments posted below are not provided, reviewed or approved by any company mentioned in our editorial content. Additionally, any companies mentioned in the content do not assume responsibility to ensure that all posts and/or questions are answered.

Weekly newsletter
Get the latest news, advice, articles and tips delivered to your inbox. It's FREE.

Updated: 03-26-2019