Marriott is launching a new loyalty program in August
Major changes coming for Marriott, Starwood and Ritz-Carlton members
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Since Marriott International Inc.’s acquisition of Starwood Hotels & Resorts Worldwide Inc. in September 2016, many loyalists have been awaiting the news of what’s to come. We now know that the Marriott, Starwood Preferred Guest (SPG) and Ritz Carlton loyalty programs will be unified in August 2018, as well as what other changes will occur to each of the rewards programs.
Karin Timpone, global marketing officer for Marriott International, explained, “We decided to announce the new benefits now and launch them as quickly as possible, so members could take full advantage.”
Here’s a glance of what to expect starting in August 2018:
One unified set of benefits – Members can combine their Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) accounts into a single account.
Starwood points will be referred to simply as “points,” and each existing Starpoint in your SPG loyalty account will be converted to 3 points. So, for example, if you have 1,000 Starpoints in your account, they will be converted to 3,000 points in August.
Larger hotel network – Members can book stays and earn or redeem points at 29 participating global brands, including 6,500 hotels in 127 countries and territories worldwide. Stays can be booked across the entire portfolio on Marriott.com, SPG.com, the Marriott and SPG apps and by contacting a customer engagement centers.
Additionally, Moments will be expanded to more than 110,000 experiences in 1,000 destinations.
More ways to earn – Beginning in August, members can earn points on hotel incidentals, such as spa services and dining, across all 29 brands.
Transfer Marriott points at a high ratio – Also, members will be able to transfer Marriott points to more than 40 airlines at a ratio of 3 points to 1 mile, and will receive an extra 15,000 points for every 60,000 points they transfer.
Easier to redeem points – There will be no blackout dates for rooms booked within the portfolio.
Achieve Elite status faster
When you combine your Marriott, SPG and Ritz-Carlton accounts, all of your hotel stays across the 29 brands – dating back to Jan. 1, 2018 – will count toward the new Elite status levels.
|Status||Nights required per year|
|Platinum Premier Elite||75-99|
|Platinum Premier Elite||100+ nights and $20,000 annual spend|
|Lifetime Silver Elite||250 Lifetime Nights and 5 years Elite status|
|Lifetime Gold Elite||400 Lifetime Nights and 7 years Gold Elite status or higher|
|Lifetime Platinum Elite||600 Lifetime Nights and 10 years Platinum Elite status|
The updated tiers will allow Marriott Rewards and Ritz-Carlton Rewards members to reach elite levels more quickly, which will more closely match the SPG Rewards program’s current offer.
New Marriott award chart
Marriott plans to introduce a new award chart for free nights – with standard redemption rates for hotel categories 1 through 7 going live in August, and peak, off-peak and category 8 redemption rates being unveiled in 2019.
Here is a look at the upcoming free night award chart:
To view some of the upcoming free night redemption rates, click here. A full list of hotels and redemption categories will be released in the future.
More to come
A new program name that encompasses all three loyalty programs will be introduced in 2019. Until then, the Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest names will continue to be used.
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