Is Amazon Prime worth it?

A look at how eight of the best Prime benefits add up


We crunched the numbers for eight Amazon Prime perks to help you figure out if the benefits outweigh the $119 fee.

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Amazon Prime has finally announced the official date for Prime Day 2019 with a surprise twist: The day of site-wide deals for Amazon Prime members will now extend to two days, July 15 to July 16. With only days to the launch of Prime Day, you may be wondering whether it’s worth plunking down the $119 fee for Amazon Prime membership to qualify for deals.

Actually, there are plenty of good reasons why an Amazon Prime membership may be worth it. Prime is teeming with valuable perks – including free two-day delivery (not to mention free same-day and two-hour delivery in some cities) and a 5-percent discount on Amazon and Whole Foods purchases – just these two benefits have a combined estimated value of $369, far outweighing the $119 annual membership.

To show you what we mean, we crunched the numbers for eight Amazon Prime perks:

1. Free shipping benefits (Estimated value = $300/year)

One of the primary appeals of Amazon Prime is its free shipping guarantee. Prime members get free two-day shipping, as well as free same-day delivery in certain cities and even same-hour delivery in certain ZIP codes.

Amazon Prime free shipping (Qualified items only)

Two-day shippingFree
Same-day deliveryFree for qualifying orders in certain cities
Two-hour deliveryFree in eligible ZIP codes
One-day shippingFree for qualifying orders in certain cities
Saturday shippingPrice varies by item size and weight – as low as $7.99 per item
Amazon Day deliveryFree
No-rush shippingFree
Standard shipping (4-5 business days)Free
Release-date deliveryFree

If your dream is to have endless orders from Amazon delivered posthaste to your doorstep without racking up shipping fees, this is an excellent deal. Your savings on two-day deliveries should easily surpass a $119 membership fee.

This is a difficult benefit to value, since shipping fees can vary drastically, depending on the price and type of item. We’ve estimated an average of $15 per $50 item for two-day shipping fees. At a rate of two deliveries per month, that comes to $300 per year.

Drawbacks: Amazon already offers free standard shipping on orders over $25 to every Amazon member. If you typically order more than $25 worth of merchandise and aren’t in the habit of using expedited shipping, Prime shipping benefits may be more of a convenience than a cost saver for you.

We’d also note that, Walmart also offers free two-day shipping on orders greater than $25. If you’re purely interested in the bottom line, Walmart may be the better place to shop – you can get expedited shipping on low-priced merchandise without having to pay a $119 membership fee.

2. Get a 5 percent discount on every Amazon purchase (Estimated value = $65/year)

With the Amazon Prime Rewards Visa Signature card, you get a 5 percent discount on every purchase that you make on Amazon. Because this 5 percent discount is available year-round, it beats the rewards rate for Amazon purchases on any other rewards card.

For an Amazon Prime member who spends around $1,300 a year, 5 percent cash back adds up to $65 per year.

Amazon Prime Visa Signature card

Amazon Prime Visa Signature

Why get it?
You are already a Prime member, you are thinking of joining Prime or you spend $6,000+ on Amazon purchases or $119+ on Amazon shipping per year (in which case, Prime membership is definitely worth it).
Read review

More things to know:

  • 5% cash back at Amazon and Whole Foods
  • 2% cash back on gas, restaurant and drugstore purchases
  • 1% cash back on other purchases
  • $70 Amazon gift card upon sign-up
  • $0 (requires $119 Prime membership)

While you can rack up a significant discount on your purchases just by using the card – enough to offset your annual membership fee – you should keep in mind that Amazon also offers the Amazon Rewards Visa to regular Amazon members. With the regular Rewards Visa, you can earn 3 percent cash back at Amazon and Whole Foods without having to pay a membership fee.

3. 5 percent back at Whole Foods (Estimated value = $69/year)

Great news foodies: Your 5 percent discount with the Amazon Prime Visa also applies to Whole Foods purchases. Cardmembers get 5 percent back any time they use their Amazon Prime Visa to shop at Whole Foods (and free delivery in some cities through its Prime Now service – more on that below). This 2017 survey indicates that Amazon Prime members who shop regularly at Whole Foods spend an average of $1,371 per year on Whole Foods purchases. If you fit this niche, your 5 percent discount is likely to net you around $69 per year in savings at Whole Foods.

4. 20 percent discount on diaper subscriptions (Estimated value = $28/year)

Amazon Prime offers some great benefits for Amazon Family members, and one of the more popular ones is its 20 percent discount on diapers. To get the discount, you must start a diaper subscription through Amazon’s Subscribe and Save service – Amazon will then deliver the diapers to you on a regular basis (in intervals between one and six months), and you can cancel at any time.

Drawbacks: A quick comparison of Amazon’s diaper prices verifies that the 20 percent discount can get you some of the lowest prices on diapers, without requiring a lot of footwork. However, the discount isn’t as great as it seems. Amazon Subscribe and Save is open to any Amazon member, and regular Amazon members are already entitled to a 15 percent discount as long as they subscribe to at least five items. So, the Prime discount is really more like a 5 percent discount. Also, you should be aware that Amazon prices fluctuate wildly, so you’ll need to keep a close eye on your subscription.

5. Free movie and TV show streaming (Estimated value = $144/year)

Amazon Prime membership entitles you to unlimited access to thousands of TV and movie titles at no additional cost. Since competitors like Hulu around $12 per month for similar services, we figure that Prime’s free streaming service is worth around $144 per year.

Drawbacks: While Amazon has been working to beef up its content, it doesn’t offer the same quality or breadth of content as say Netflix. However, it does have some good titles in its lineup, including original series “The Marvelous Mrs. Maisel” and “Catastrophe.” As a free add-on service, it’s a great deal.

6. Free music streaming (Estimated value = $120/year)

You also get a free membership to Prime music, which grants you unlimited, ad-free access to hundreds of playlists and more than a million songs. Since Spotify charges a $9.99 fee per month for its subscription service, we figure that Prime music membership nets you $120 in value.

Drawbacks: Like its video content, Amazon’s music content is limited and not up to par with competitors such as Spotify, so maybe it’s not quite worth $120 per year. Still, it’s a nice add-on service.

7. Free unlimited photo storage (Estimated value = $60/year)

One nifty benefit of Prime membership is unlimited storage for your photos. While most storage services put a tight limit on the number of files you can store for free and can charge up to $119 per month for a terabyte of storage, Amazon lets you endlessly add photos to your account for free. Since Amazon itself charges $59.99 per year for a terabyte of storage, we figure this benefit is worth around $60 per year.

8. Free delivery through Prime Pantry and Prime Now (Estimated value = $150/year)

Along with its two-day shipping benefits, Amazon currently offers several delivery services that – in conjunction with its recent acquisition of Whole Foods – could be the next big selling proposition for Prime membership.

Its Prime Pantry service is available for most ZIP codes. Prime Pantry allows you to fill a “pantry box” with household items in smaller, “everyday” sizes and ship them on demand for a flat fee of $5.99 on orders of $35 or more. Members can also pay a $4.99 monthly membership fee to receive free shipping on orders of $10 or more. Most orders arrive within four business days. You can get the delivery fee waived if you add five “qualifying” items to the box.

Also, Amazon offers Prime Now in most major cities and metropolitan areas. Prime Now is a one- to two-hour delivery service that brings you groceries (including Whole Foods groceries), as well as restaurant orders and merchandise from local shops. Two-hour deliveries of more than $35 are free, while there is a fee for one-hour deliveries.

Essentially – if you live in a qualifying location – you can potentially get groceries delivered within two hours for free. Considering what other delivery services – including Instacart – charge for this service, we value it at $150 per year.

Drawbacks: Amazon has a ways to go to compete with the likes of Instacart. While Prime Pantry does have a pretty good selection of household supplies and processed food items such as potato chips and coffee, the selection of perishable items – e.g., produce, meat, milk – that you can get through Prime Now is still very limited.

For instance, we couldn’t find lettuce or onions in the selection. (Note, Amazon does offer an additional service – Amazon Fresh – in certain cities that does deliver a full of array of grocery items. The service is free for Prime members, but the geographic coverage is currently limited.)

Also, you’ll have to compete with other customers for delivery windows. If the closest two-hour timeslot is filled, you may have to choose a later timeslot, resulting in a much longer wait.

Other noteworthy Prime benefits

As mentioned, there’s more to Amazon Prime than can fit in one article, but here are a few other benefits worth noting:

  • 20 percent discount on prerelease video games. Savings on 12 $60 video games = $144/year 
  • Unlimited access to a selection of books, magazines and audio books on any mobile device. Savings on 12 books/year = $92/year
  • One free eBook from the Kindle library each month. Savings on 12 eBooks = $42/year
  • Prime Early Access deals. Savings = 20 percent or more on a variety of merchandise
  • Amazon Prime Day. Savings = 20 percent or more on a variety of items

Bonus tip: Save with a half-price Amazon Prime Student membership

The Amazon Prime for Students program is a really get deal for students currently in college. You’re entitled to most of the same benefits as regular Prime members – including free two-day shipping – at a 50 percent discount. And, you get a six-month free trial period. All you need is a valid .edu address to qualify. Benefits include:

  • Prime video
  • Prime music (once your six-month trial period expires)
  • Free shipping benefits
  • Free photo storage
  • Twitch Prime
  • Exclusive deals for Prime members

Adding it all up: Is Prime really worth it?

When we add up all the free services that come with Prime membership, the answer, by an overwhelming number is: Yes … maybe. Actually – it depends on which of the free services you value and make use of.

In the table below, you can see all our estimated values added together – the total is nearly 10 times the cost of a $119 Prime membership:

Annual Prime membership estimated yearly value (Based on $1,300 annual Prime spend)

Membership benefitsEstimated value
Free two-day shipping$300
5% discount on Amazon purchases$65
5% discount on Whole Foods purchases$69
20% discount on diaper subscriptions$28
Free movie and TV show streaming$144
Free music streaming$120
Free unlimited photo storage$60
Free grocery delivery$150
20% discount on 12 prerelease video games$144
Unlimited access to books, magazines and audio books (12 books per year)$92
Free monthly eBook from Kindle library$42

This is a huge value for a $119 fee, and you can see why Amazon Prime membership is well worth it to many of its members. But, it’s not worth it for everyone. If you don’t often have a need for two-day shipping and you prefer Spotify and Netflix over Amazon streaming services, you may have a harder time seeing the value in Amazon Prime membership.

Also, you should probably factor other costs into the equation. This statistic from Statista shows that the average Prime member spends $800 more per year on average ($1,400 total spend per year) than a non-Prime member on Amazon purchases. There’s a chance that all the conveniences of Amazon Prime may lure you into spending more on Amazon that you had intended.

See related: Amazon offers Prime members 5 percent cash back at Whole FoodsWhich is the best card to use on purchases?, Guide: How to maximize your cash back on

The editorial content below is based solely on the objective assessment of our writers and is not driven by advertising dollars. However, we do receive compensation when you click on links to products from our partners. Learn more about our advertising policy

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The editorial content on this page is based solely on the objective assessment of our writers and is not driven by advertising dollars. It has not been provided or commissioned by the credit card issuers. However, we may receive compensation when you click on links to products from our partners.

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Published: July 2, 2019

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