Research and Statistics

How your financial choices and your brain interact


This interactive demonstrates how the financial choices we make can be risky or conservative, depending on how one part of your brain — the ventral striatum — is wired.

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In financial decisions, we tend to either simplify our way to a choice, or analyze it to maximize profits, say researchers. To at least some degree, a new study shows that one key part of the brain, the vernal striatum, plays a critical role.

Use the interactive below to see if you are at heart a maximizer or a simplifier.



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