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Research and Statistics

How your financial choices and your brain interact

Summary

This interactive demonstrates how the financial choices we make can be risky or conservative, depending on how one part of your brain — the ventral striatum — is wired.

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In financial decisions, we tend to either simplify our way to a choice, or analyze it to maximize profits, say researchers. To at least some degree, a new study shows that one key part of the brain, the vernal striatum, plays a critical role.

Use the interactive below to see if you are at heart a maximizer or a simplifier.

 

 

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Credit Card Rate Report Updated: November 25th, 2020
Business
13.91%
Airline
15.50%
Cash Back
15.85%
Reward
15.75%
Student
16.12%

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