Research and Statistics

How your financial choices and your brain interact

In financial decisions, we tend to either simplify our way to a choice, or analyze it to maximize profits, say researchers. To at least some degree, a new study shows that one key part of the brain, the vernal striatum, plays a critical role.

Use the interactive below to see if you are at heart a maximizer or a simplifier.



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In Research and Statistics

Consumers hold back on discretionary spending

Consumer spending on discretionary items is expected to diminish due to perceptions that more money will be necessary for groceries and gas in the coming months, according to the June 2009 Discover Spending Monitor.

Published: July 9, 2009

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Credit Card Rate Report Updated: October 9th, 2019
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