Research and Statistics

Infographic: Groceries top list of most popular rewards programs


When it comes to credit card rewards most desired by consumers, grocery rewards eat everyone else’s lunch, according to research from American Express

The content on this page is accurate as of the posting date; however, some of our partner offers may have expired. Please review our list of best credit cards, or use our CardMatch™ tool to find cards matched to your needs.

When it comes to the most-joined rewards and loyalty programs, grocery rewards programs eat everyone else’s lunch.

American Express’ November Spending & Saving Tracker survey asked 1,500 consumers whether they belonged to rewards programs. Most (86 percent) belonged to some type of loyalty scheme. More than half (57 percent) belonged to a debit or credit cards reward program.

The most popular rewards scheme categories were grocery (66 percent), pharmacy (46 percent) and hotel (32 percent).

Still, consumers who join loyalty programs don’t always use them. While 44 percent of those surveyed said they used their grocery rewards program most often, just 7 percent and 3 percent said the same about their pharmacy and hotel programs, respectively.


Rewards programs
 See related:How to keep track of all those rewards points

To use the graphic on your site, use the following code:

 <center><a href=””><img alt=” infographic: Most commonly joined rewards programs” border=”0″ src=”” /></a> </center>

Editorial Disclaimer

The editorial content on this page is based solely on the objective assessment of our writers and is not driven by advertising dollars. It has not been provided or commissioned by the credit card issuers. However, we may receive compensation when you click on links to products from our partners.

What’s up next?

In Research and Statistics

Infographic: Credit card delinquencies on the decline

Delinquent payments on credit cards hit an 18-year low in the third quarter of 2012, according to numbers from the American Bankers Association

See more stories
Credit Card Rate Report Updated: November 25th, 2020
Cash Back

Questions or comments?

Contact us

Editorial corrections policies

Learn more