When it comes to credit card rewards most desired by consumers, grocery rewards eat everyone else’s lunch, according to research from American Express
American Express’ November Spending & Saving Tracker survey asked 1,500 consumers whether they belonged to rewards programs. Most (86 percent) belonged to some type of loyalty scheme. More than half (57 percent) belonged to a debit or credit cards reward program.
The most popular rewards scheme categories were grocery (66 percent), pharmacy (46 percent) and hotel (32 percent).
Still, consumers who join loyalty programs don’t always use them. While 44 percent of those surveyed said they used their grocery rewards program most often, just 7 percent and 3 percent said the same about their pharmacy and hotel programs, respectively.
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