Infographic: Groceries top list of most popular rewards programs
By Juan Rodriguez and Kristin McGrath | Published: January 4, 2013
When it comes to the most-joined rewards and loyalty programs, grocery rewards programs eat everyone else's lunch.
American Express' November Spending & Saving Tracker survey asked 1,500 consumers whether they belonged to rewards programs. Most (86 percent) belonged to some type of loyalty scheme. More than half (57 percent) belonged to a debit or credit cards reward program.
The most popular rewards scheme categories were grocery (66 percent), pharmacy (46 percent) and hotel (32 percent).
Still, consumers who join loyalty programs don't always use them. While 44 percent of those surveyed said they used their grocery rewards program most often, just 7 percent and 3 percent said the same about their pharmacy and hotel programs, respectively.
See related: How to keep track of all those rewards points
To use the graphic on your site, use the following code:
- ID thieves covet SSNs over credit card data – Social Security number breaches are outnumbering credit card data breaches 4 to 1 ...
- Poll shows people use their credit cards for everyday needs – Using cards for to earn rewards and as an emergency cushion are also common ...
- Wallets get thinner as U.S. consumers avoid cash – With mobile apps gaining traction as an accepted way to pay bills and other people, cash is taking up residence in fewer and fewer wallets ...