Infographic: Groceries top list of most popular rewards programs
When it comes to the most-joined rewards and loyalty programs, grocery rewards programs eat everyone else's lunch.
American Express' November Spending & Saving Tracker survey asked 1,500 consumers whether they belonged to rewards programs. Most (86 percent) belonged to some type of loyalty scheme. More than half (57 percent) belonged to a debit or credit cards reward program.
The most popular rewards scheme categories were grocery (66 percent), pharmacy (46 percent) and hotel (32 percent).
Still, consumers who join loyalty programs don't always use them. While 44 percent of those surveyed said they used their grocery rewards program most often, just 7 percent and 3 percent said the same about their pharmacy and hotel programs, respectively.
See related: How to keep track of all those rewards points
To use the graphic on your site, use the following code:
- Accomplished savers pay debts before boosting retirement – Tackling mortgage and credit card debt come first, says a PNC survey ...
- Millennials most likely to earn, lose and donate rewards – Millennials are most likely to earn, lose or donate their credit rewards, a TD Bank survey finds. Boomers are much less likely to let rewards expire or give away their points ...
- Online and mobile banking grows, branch banking withers – Online and mobile banking is growing, and branch banking is withering, American Bankers Association research finds ...