BACK

Research and Statistics

Infographic: Gift cards seen as more valuable than higher-priced gifts

Summary

Consumers place high value on the flexibility gift cards bring, according to a December 2012 survey by payment processing company First Data

The content on this page is accurate as of the posting date; however, some of our partner offers may have expired. Please review our list of best credit cards, or use our CardMatch™ tool to find cards matched to your needs.

Consumers place high value on the flexibility gift cards bring, according to a December 2012 survey by payment processing company First Data. When given the choice between a $25 gift card and a present valued at $25, survey respondents were nearly unanimous in their preference for the gift card. Even when the present’s value was doubled (to $50), about half of respondents said they’d still take the $25 gift card.

The Web-based survey included 2,000 adults who had given or received a gift card in the past year.

Study: Americans' biggest money worry is retirement
See related:12 creative ways to wrap gift cards

To use the graphic on your site, use the following code:

 <center><a href=”https://www.creditcards.com/credit-card-news/infographic-prefer-gift-cards-1701/”><img alt=”CreditCards.com infographic: Gift cards seen as more valuable than higher-priced gifts” border=”0″ src=”https://www.creditcards.com/credit-card-news/images/infographic-prefer-gift-card.jpg” /></a> </center>

Editorial Disclaimer

The editorial content on this page is based solely on the objective assessment of our writers and is not driven by advertising dollars. It has not been provided or commissioned by the credit card issuers. However, we may receive compensation when you click on links to products from our partners.

What’s up next?

In Research and Statistics

Consumer watchdog report details credit bureaus’ work

Every wonder what the credit reporting agencies actually do with your credit information before selling it to lenders? You’re in luck. The CFPB has issued the first ever comprehensive public report on the big three credit bureaus

See more stories
Credit Card Rate Report Updated: July 2nd, 2020
Business
13.91%
Airline
15.48%
Cash Back
16.09%
Reward
15.82%
Student
16.12%

Questions or comments?

Contact us

Editorial corrections policies

Learn more

Join the Discussion

We encourage an active and insightful conversation among our users. Please help us keep our community civil and respectful. For your safety, do not disclose confidential or personal information such as bank account numbers or social security numbers. Anything you post may be disclosed, published, transmitted or reused.

The editorial content on CreditCards.com is not sponsored by any bank or credit card issuer. The journalists in the editorial department are separate from the company’s business operations. The comments posted below are not provided, reviewed or approved by any company mentioned in our editorial content. Additionally, any companies mentioned in the content do not assume responsibility to ensure that all posts and/or questions are answered.