Research and Statistics

Infographic: Buying by mobile phone hits critical mass


Mobile payments made some headway toward the mainstream in 2012, according to research from IDC Financial Insights

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Mobile payments made some headway toward becoming a mainstream way to buy stuff in 2012, according to research from IDC Financial Insights. In its Consumer Payment Survey, conducted in May 2012, the research firm measured a big jump between 2011 and 2012 in the percentage of respondents who said they used a mobile phone to make a purchase.

The umbrella term “mobile payments” encompasses a variety of payment methods, including apps (such as mobile wallets), mobile browsers, contactless technology (such as near field communication ) and text. Although all methods were about equally popular among the survey’s respondents, mobile apps took a slight lead, with almost 50 percent of respondents saying they’d used them to make a payment.

The charts below show the significant leap in popularity in mobile payments as a whole. In 2011, just over 19 percent of the more than 2,500 survey respondents said they’d used a mobile phone to make a purchase. By May 2012, that percentage rose to nearly 34 percent.

Buying by mobile phone hits critical mass
See related:Survey: Fear keeps consumers from making mobile payments

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