Infographic: Millennial money perspectives

Young adults see avoiding debt as No. 1 priority, far ahead of homeownership

Two themes are clear from Facebook’s recent study of millennials' money perspectives: Debt is the enemy, and women drive more financial conversation.

The aversion to debt was documented by several findings, headlined by more than half of working-age millennials (57 percent) preferring to pay with cash over credit. When asked how they define financial success, being free of debt was the overwhelming top choice at 46 percent, dwarfing the 21 percent that said owning a home signaled success.

Similarly, paying down existing debt was a top financial priority among millennials, identified by about 4 in 10 respondents (43 percent).

In an analysis of financial discussions that occur on Facebook, millennials were found to spark 40 percent of the conversations, with women driving the following majorities of the discussions:

  • Peer-to-peer payments: Women 71%.
  • Loans and mortgages: Women 70%.
  • Banking: Women 68%.
  • Investments: Women 62%.
  • Credit cards: Women 60%.

The Millennials & Money study was conducted by Facebook IQ, the social media company’s consumer research arm. Segmenting data from a January 2016 survey of 27,000 Facebook users to isolate millennials ages 21-34, the study also features Facebook’s first publication of findings from its proprietary conversation analysis.

See related: Infographic: Life is financially fragile for millennials, More infographics

To use the graphic on your site, use the following code:

 <center><a href=""><img alt=" infographic: Millennial money perspectives" border="0" src="" /></a> </center>

Join the discussion
We encourage an active and insightful conversation among our users. Please help us keep our community civil and respectful. For your safety, do not disclose confidential or personal information such as bank account numbers or social security numbers. Anything you post may be disclosed, published, transmitted or reused.

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.

The editorial content on is not sponsored by any bank or credit card issuer. The journalists in the editorial department are separate from the company's business operations. The comments posted below are not provided, reviewed or approved by any company mentioned in our editorial content. Additionally, any companies mentioned in the content do not assume responsibility to ensure that all posts and/or questions are answered.

Weekly newsletter
Get the latest news, advice, articles and tips delivered to your inbox. It's FREE.

Updated: 02-18-2019