Infographic: Early shoppers push up back-to-school season

Crayons, pencils and notebooks on the shelves may seem out of place when students are barely halfway through summer vacation. Yet nearly one-fourth of families have already been out shopping for school supplies, according to the National Retail Federation's 2013 back-to-school survey.

Back-to-school shopping season has steadily been creeping into summer. The percentage hitting stores at least two months early has grown by 2 percent since 2011 (from 21.8 percent to 23.9 percent). Meanwhile, the percentage of those who start shopping three weeks to a month early has shot up nearly 7 percent since 2011, with just under half of shoppers starting their shopping during this window. Those picking over what's left, hoping to take advantage of final sales in the last days before (and the first days after) school starts are in the minority.

For its annual survey, NRF used Prosper Insights & Analytics to poll 5,635 consumers during the first week of July 2013. Results have a margin of error of plus or minus 1.3 percentage points.


Early back-to-school shoppers

See related: Credit card management 101 for new college students, More infographics

To use the graphic on your site, use the following code:

 <center><a href=""><img alt=" infographic: Families get earlier start on back-to-school shopping" border="0" src="" /></a> </center>

Join the discussion
We encourage an active and insightful conversation among our users. Please help us keep our community civil and respectful. For your safety, do not disclose confidential or personal information such as bank account numbers or social security numbers. Anything you post may be disclosed, published, transmitted or reused.

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.

The editorial content on is not sponsored by any bank or credit card issuer. The journalists in the editorial department are separate from the company's business operations. The comments posted below are not provided, reviewed or approved by any company mentioned in our editorial content. Additionally, any companies mentioned in the content do not assume responsibility to ensure that all posts and/or questions are answered.

Weekly newsletter
Get the latest news, advice, articles and tips delivered to your inbox. It's FREE.

Updated: 03-20-2019