Credit card mail offers are plummeting, according to recent data. Will the dive that began in December 2011 continue?
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U.S. households received 260 million new credit card offers in the mail in April 2012, which is down 33 percent from the 390 million offers received in April 2011. Andrew Davidson, senior vice president at Mintel Comperemedia, says numbers should remain much lower in 2012 than in 2011. However, the release says, the decline is most likely temporary as issuers “seek ways to stand out from competitors.”
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