BACK

Research and Statistics

Infographic: Credit card issuers still paying big bucks to colleges

Summary

The Credit CARD Act of 2009 changed the rules of the game, but credit card companies are still paying colleges and alumni groups big bucks to market to their students

The editorial content below is based solely on the objective assessment of our writers and is not driven by advertising dollars. However, we may receive compensation when you click on links to products from our partners. Learn more about our advertising policy.

The content on this page is accurate as of the posting date; however, some of the offers mentioned may have expired. Please see the bank’s website for the most current version of card offers; and please review our list of best credit cards, or use our CardMatch™ tool to find cards matched to your needs.

The Credit CARD Act of 2009 changed the rules of the game, but credit card companies are still paying colleges and alumni groups big bucks to market to their students.

The chart below shows how much money seven major universities and alumni organizations received from card issuers in 2010, according to a report from the Federal Reserve released June 30, 2011. It also shows the number of open card accounts as of Dec. 31, 2010, that were generated through each organization.

While the numbers below are high, they’re not as lucrative as they once were. The Fed’s report says that issuer payments to school groups dropped by more than $11 million from 2009 to 2010. The number of credit card accounts associated with these deals dropped 17 percent.

 

Credit Card Help: 7 things you must know about credit cards
To use the graphic on your site, use the following code:

<center><a href=”https://www.creditcards.com/credit-card-news/infographic-credit-card-issuer-college-marketing-agreements-1276.php”><img alt=”CreditCards.com infographic: Credit card issuers still paying big bucks to colleges” border=”0″ src=”https://www.creditcards.com/credit-card-news/images/infographic-college-affinity-cc-payouts.jpg” /></a> </center>

See related:Fed: Credit card-college marketing agreements less lucrative

What’s up next?

In Research and Statistics

J.D. Power survey finds consumers happier with their credit cards

American Express, Discover once again top the annual survey of consumer satisfaction with their cards

Published: August 18, 2011

See more stories
Credit Card Rate Report Updated: October 16th, 2019
Business
15.18%
Airline
17.11%
Cash Back
17.25%
Reward
17.13%
Student
17.29%

Questions or comments?

Contact us

Editorial corrections policies

Learn more

Join the Discussion

We encourage an active and insightful conversation among our users. Please help us keep our community civil and respectful. For your safety, do not disclose confidential or personal information such as bank account numbers or social security numbers. Anything you post may be disclosed, published, transmitted or reused.

The editorial content on CreditCards.com is not sponsored by any bank or credit card issuer. The journalists in the editorial department are separate from the company’s business operations. The comments posted below are not provided, reviewed or approved by any company mentioned in our editorial content. Additionally, any companies mentioned in the content do not assume responsibility to ensure that all posts and/or questions are answered.