Use the right card and these tips to maximize savings on holiday shopping in the summer months
This article was updated on July 4, 2019, to reflect accurate dates for 2019 Amazon Prime Day.
When the dog days of summer set in, the holiday season may be the last thing on your mind. But it’s not too early to begin making your holiday shopping list and checking it twice.
In 2017, 12 percent of shoppers got a head start on the holidays in summer, according to a RetailMeNot survey. Retailers have taken notice and the holiday sales seem to roll out earlier and earlier each year.
Here’s how to leverage your credit card to take advantage of summer sales for the holidays, in between lounging around the pool and planning a family vacation.
Tips for shopping holiday gifts in the summer months
- Mark your calendar for specific sales. Know what to buy each summer month, and what items are best to wait for a little longer.
- Look for summer holiday deals.
- Search for deals on Amazon Prime Day in July if you are a Prime member, especially on Alexa and Kindle devices.
- Take advantage of your cash back card’s rotating categories and stock up on stocking-stuffer gift cards.
- Maximize savings by using shopping portals from both card rewards programs and airline loyalty programs.
- Turn card benefits into holiday savings. Services such as Citi’s Price Rewind ensure you don’t miss out on savings if your purchases go on sale later on.
Mark your calendar for specific sales
You may know exactly what you want to buy for the people on your list, but some things prove to be better bargains in summer than others.
When planning your holiday shopping, it helps to know what the hottest sale items are for each month – and what you’re better off waiting to buy.
Here’s a quick glance at the best deals for summer.
What to buy in the summer months
June: Gardening tools and supplies, lingerie, tools, pots and pants, household items and small appliances.
July: Clothing, Jewelry and watches, outdoor apparel, camping and sporting equipment, Amazon Prime Day deals, personal electronics, Kindle devices and Alexa devices.
August: Laptops, shoes and summer clothing, school supplies, Flat-screen TVs and small electronics, wine and lawnmowers.
Items you should wait and buy after summer
If you’re planning to surprise your loved ones with iPads, iPhones or other smartphones and tablets this holiday season, wait for Black Friday deals.
Fall clothing usually starts going on sale around late September or early October.
Shop winter holidays around summer holidays
“In June, many retailers are celebrating fathers, and this is a great time to shop for two holidays at once by taking advantage of seasonal deals,” says Anthony Copeman, certified financial education instructor and founder of personal finance blog Financial Lituation.
- You can find sales featuring tools and gardening supplies at home improvement stores in the weeks leading up to Father’s Day, with some sales carrying through to the end of the month.
- As you move into July, you can find savings on jewelry, furniture and camping equipment.
- You can also save big starting in mid-July on quality patio furniture, says Brad Schweig, vice president of operations for Sunnyland Outdoor Furniture in Dallas.
Patio furniture may not be the typical holiday gift item but, says Schweig, midsummer is when retailers begin marking down last year’s collections to make way for new designs. The same goes for seasonal clothing.
Prime Day is prime time for holiday shopping
“Amazon Prime Day can be beneficial to Prime members, especially when it comes to buying electronics,” says Copeman.
- Amazon products, including Kindles and Alexa devices, typically feature heavily in Prime Day promotions. You can also find deals on thousands of other items.
- Some of these sales extend throughout the entire Prime Day promotion, while “Lightning Deals” are only available for a short time on the site.
Amazon prime includes additional perks such as access to Amazon Prime streaming services and free two-day shipping as part of its regular membership, which means even more savings on holiday purchases.
When you shop Prime Day with the Amazon Prime Rewards Visa Signature card, you earn unlimited 5 percent back on Amazon purchases in addition to any discounts offered during that shopping event.
See Related: Amazon Prime Day: How cards can save you even more
Take advantage of your card’s rotating categories
If you have a card that offers rotating categories every quarter, such as Discover it® Cash Back or Chase Freedom, coordinate your holiday spending with each card’s cash back calendar to get the maximum benefit from those rewards.
Both cards offer 5 percent cash back bonus on purchases made in selected categories – up to $,1500 in purchases every quarter, and you need to activate or enroll in the bonus categories every quarter.
Maximize savings by using shopping portals
Your card’s online shopping portal could also be a great place to find holiday shopping deals if you’re using a card that offers flat-rate rewards on purchases.
- The Citi Double Cash Card for instance, offers 1 percent unlimited cash back on purchases and another 1 percent back when you pay off those purchases, but you can snag additional cash back deals through the Citi Bonus Cash Center.
- The portal offers up to 10 percent cash back on purchases – 5 percent on average – made at partner merchants. Deals are updated throughout the year and some of the current promotions include 2 percent back at Home Depot, 2 percent back on Apple purchases and 5 percent back at The Sharper Image.
- Other card-issuer shopping portals where you can look for summer deals include Chase Ultimate Rewards.
- Airline loyalty programs also have their own shopping portals, including American Airlines, United and Southwest.
Turn card benefits into holiday savings
Your choice of card can also help you save in another way.
Janice Lintz, a consumer education expert and Forbes contributor, uses the Citi Prestige card for holiday shopping to take advantage of Price Rewind, a service that looks for a lower price on the purchases you make. It they find one, they pay you the difference. Citi, however, will be getting rid of this service in September 2019. Until then, though, it remains a valuable tool for Citi cardholders.
See related: Citi Double Cash vs. Chase Freedom Unlimited
Video: 4 ways to save money with online holiday shopping
“Too often, people focus on points and forget about price,” says Lintz.
While the Prestige card offers only 1 point on shopping purchases, Lintz says that the money she saves by being able to rewind the price makes up for it (other Citi cards that offer Price Rewind include Costco Anywhere Visa Card by Citi, Double Cash and Prestige).
She recently made a purchase at a Bloomingdale’s store and found the same item advertised for less online after the fact. She submitted the purchase to Citi Rewind and received $20 back on the purchase. “No other card would offer me anything close to this price,” says Lintz.
The program gives you 60 days to request a price rewind, so if you’re shopping for the holidays early in the summer, be sure to hang on to your receipts and register them with the program. “If you purchase items before they go on sale, you can still get the benefit of the sale by rewinding the price,” says Lintz.
“Planning out your purchases means creating a spending plan with your cash before creating one with your credit card,” says Copeman. “You want to budget for the purchase before you swipe your card.”
The bottom line, says Lintz? “No one who loves you wants you to go into debt for them.”