For the fourth year in a row, holiday shoppers are less likely to cut back spending or create a budget, a USAA survey finds
For the fourth year in a row, shoppers say they’re less likely to create a budget for holiday shopping, a USAA survey finds. The insurance provider’s fourth annual Holiday Spending Survey asked 1,000 adults about their attitudes toward holiday shopping and their plans to cut back or create a budget — and found that the caution that accompanied the recession appears to be lifting.
In 2009, 64 percent of shoppers planned to make a holiday shopping budget, while this year 55 percent plan to do so. The survey has also tracked a marked decline in cutting back over the past few years. In 2010, 40 percent of shoppers said they planned to scale back their holiday shopping, while just 24 percent plan to do so this year.
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