How businesses can enter sales, calculate liability from gift cards

If you're buying a business that sells gift cards, calculate liability to better negotiate sale price

Your Business Credit with Elaine Pofeldt

Elaine Pofeldt is a journalist whose articles on entrepreneurship and careers have appeared in Fortune, Working Mother, Money and many other publications. She is a former senior editor at Fortune Small Business magazine and an entrepreneur herself, as co-founder of 200kfreelancer.com. Her book, “The Million-Dollar, One-Person Business,” was released in 2018. She writes "Your Business Credit," a weekly column about small business and credit, for CreditCards.com.

Ask Elaine a question, or see if your question has already been answered in the Your Business Credit answer archive.

I'm buying a business that offers gift cards for its services. Can the former owner keep the revenue from those gift cards even if I'll have to provide the services?

While the business's former owner can keep the revenue from gift cards that have already been sold and which will be redeemed after you acquire the business, that doesn't mean you're out of luck. There are specific rules governing the sales and liability resulting from selling gift cards.

Establishing the business's "breakage income" and potential liability from gift cards can help you negotiate the amount you pay for the business. Doing so, however, is a bit complicated and might require you to hire an accountant with experience on business transitions.

Expert Q&A

Check out all the answers from our credit card experts.

Dear Your Business Credit,

My partner and I are buying a massage therapy practice where we’ve worked for the past five years. What are the laws when it comes to gift card sales? 

If the current owners keep the money earned from gift card sales then my partner and I will be responsible for paying employees that provide the service. This is what’s happening and I need advice.

I don’t think the current owners should keep the money earned from the gift card sales. – Erica

Dear Erica, 

It’s great that you are taking an active interest in the accounting at your future business.

The good news is that how the business handles gift cards is not a matter you have to work out with the sellers. There are accounting standards in place that govern how this revenue from gift card sales is recognized.

See related: Should you fund your startup business with a credit card?

How businesses should process income from gift cards 

Under Accounting Standards Update (ASU) 2016-09Revenue from Contracts with Customers, a business must recognize a “liability” on its books when it sells a gift card.

That is because the business has received money before delivering the goods or services.

How to calculate 'breakage' income from gift cards

However, if time passes and the cards are never used, then the liability must be reduced and the business must start recognizing the revenue. The revenue that gets recognized is called the “breakage” amount.

To come up with the breakage amount, companies must analyze their historical percentage of breakage income to estimate what percentage of gift cards go unused. Let’s say 25 percent of cards have gone unused in the past. Then the business must recognize 25 percent in additional breakage income.

This is a little complicated. QuickBooks, an accounting software provider, has published an excellent article that explores the fine points of recognizing gift card revenue. I recommend that you read it.

How to enter sales from gift cards

MyQuickbookKeeping, a site on QuickBooks accounting, has also posted a quick video tutorial – that you can watch below – on how gift card sales should be entered. Seeing how the entries should look may be helpful to you in understanding what is actually going on in the accounting.

These accounting standards, which previously offered other options for recognizing breakage, are taking effect this year for non-public companies.

Tip

Tip: If you and your partner are starting a business together, you might be considering applying for a joint business credit card together. However, getting a joint bank account and each applying for a separate card might be a wiser solution. Read "Opening a business with a partner: Should you apply for a joint card together?" to learn more.

Seek professional accounting help

I would recommend that before you buy the business, you hire an accountant experienced with business transitions to analyze the books. A good accountant will be able to determine if the gift card sales have been handled properly.

Because the laws on “unexercised consumer rights” (such as use of a gift card) may vary depending on where you live, it’s also important to ask the accountant about how that affects the bookkeeping in the business.

If it looks like you’re taking on a large liability, in terms of gift card sales for which the business owes future services, you may need to negotiate the price of the business accordingly.

You should be able to get an idea of how likely it is that the cards will be redeemed from the accountant’s review of the books. While you can’t negotiate accounting rules, you can negotiate the amount you pay for the business.

Best of luck on this new entrepreneurial adventure!


Join the discussion
We encourage an active and insightful conversation among our users. Please help us keep our community civil and respectful. For your safety, do not disclose confidential or personal information such as bank account numbers or social security numbers. Anything you post may be disclosed, published, transmitted or reused.

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.

The editorial content on CreditCards.com is not sponsored by any bank or credit card issuer. The journalists in the editorial department are separate from the company's business operations. The comments posted below are not provided, reviewed or approved by any company mentioned in our editorial content. Additionally, any companies mentioned in the content do not assume responsibility to ensure that all posts and/or questions are answered.




Weekly newsletter
Get the latest news, advice, articles and tips delivered to your inbox. It's FREE.


Updated: 01-17-2019