Fashion meets mobile payments in the dressing room of the future

The boundaries between online and offline shopping dissolve in this concept shop, currently open in NYC

Dustin Smith
Video Producer
Award-winning videographer, editor, and commercial producer.

Jay MacDonald
Personal Finance Writer
Exploring the cultural impact of credit cards

 

 

 

The dressing room of the future is here, and it has smart mirrors designed to make it easier to slip into haute couture mode without those time-consuming side trips to the accessories wall – or the checkout counter.

From Sept. 23 to Oct. 12, Marie Claire and Mastercard are lighting up New York’s SoHo district with their first-ever Next Big Thing Pop-Up Concept Shop, a preview of the interactive shopping tools of the future.

As you enter the dressing room with your armload of maybes, you’re greeted by two smart mirrors designed to break down the walls between online and offline shopping. Climb into that LBD and the full-length smart mirror by New York-based Oak Labs explodes with pop-ups of suggested accessories.

Found something you like? Download the Next Big Thing Concept Shop mobile app and purchase what you’re wearing, as well as any pop-ups that may appeal, before you even attempt to climb out of that black squeezer.

The store also features a smart window, where on-the-go fashion trend seekers will be able to shop when the store is closed. Shoppers will only have to type in their mobile number on the screen to complete the transaction from the privacy of their smartphones.

“Today’s consumer is seeking a seamlessly integrated experience across both the digital and physical environment,” Sherri Haymond, Mastercard’s executive vice president of digital partnerships, said in a news release. “We will showcase how retailers can do that by blending internet-of-things devices, such as smart mirrors and windows, with Mastercard’s industry-leading security and analytics solutions, and Masterpass digital payment service to allow every consumer interaction to be unique.”

Fashionistas and credit card holders are getting a sneak peek of the not-so-distant future of shopping: Mirror, Mirror, put this and this and this on my credit card.

See related: Mirror, mirror, will you order this dress in black, and charge it to my card?,  Walmart expands the (scan-and-checkout) future of shopping


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Updated: 11-22-2017