Credit card users visiting the Polo Ralph Lauren store on Madison Avenue in Manhattan can make purchases from outside using an interactive holographic screen on the window.
The editorial content below is based solely on the objective assessment of our writers and is not driven by advertising dollars. However, we may receive compensation when you click on links to products from our partners. Learn more about our advertising policy.
The content on this page is accurate as of the posting date; however, some of the offers mentioned may have expired. Please see the bank’s website for the most current version of card offers; and please review our list of best credit cards, or use our CardMatch™ tool to find cards matched to your needs.
Your credit card allows you to window shop at the Polo Ralph Lauren store in Manhattan. Customers do not even need to enter the Madison Avenue store to make a purchase.
Even when the store is closed, shoppers can still make purchases using the high-tech system. A thin foil layer attached to the window includes a touch-sensitive keyboard, which allows shoppers to input their home address for items to be delivered. Customers uncomfortable with entering credit card information on the street can instead provide an e-mail address and complete the transaction later via computer.
Company officials acknowledge that the interactive window display was inspired by the Steven Spielberg film “Minority Report.” In that movie, characters manipulated graphics and data in midair using a special pair of gloves.
The display will be available 24 hours a day until the end of the U.S. Open tournament in September 2006.