Research and Statistics

What would college football fans sacrifice to fund their fandom?


A new survey by SunTrust Banks reveals nearly half of college football fans would stop dining out in order to fund one season of fandom

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With a new season of college football games kicking off comes a new season of fans spending money to enjoy their favorite team. And about three-quarters of Americans say they’re willing to make financial sacrifices to afford the fun.

SunTrust Banks recently surveyed over 900 college football fans to ask what they’d be willing to forgo for a year in order to fund one season of fandom, including tickets, lodging, tailgating, food and team merchandise.

Almost half (48 percent) said they’d be willing to eliminate one restaurant meal per week for a year in exchange for having funds available for college football activities. A similar share (47 percent) said they were willing to stop buying coffee from coffee shops and restaurants for the year.

See related: Fund your football fandom with credit card rewards

Roughly 3 in 10 fans said a season’s worth of college football fun was worth giving up a year of their gym membership (33 percent), online shopping (31 percent) or streaming services (27 percent).

And almost a quarter said they’d be willing to give up a vacation (22 percent).

SunTrust Banks conducted the online survey with Harris Poll from Aug. 21-23, 2018, among 2,035 U.S. adults age 18 and older. Of those surveyed, 916 identified as college football fans. Results were released Aug. 29.

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