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Chase credit card ads roll out on bike cabs

Summary

Chase its marketing its credit card products to college students in Ann Arbor, Mich., by providing free bike taxi rides.

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Chase Credit Card Services is marketing its credit card products to college students in Ann Arbor, Mich., by providing free bike taxi rides.

Chase has contracted New York-based bike taxi company BicyTaxi to provide rides around Ann Arbor free of charge.  Chase has equipped each bike cab with a stereo that plays a recording about Chase’s +1 credit card program — a student credit card program and joint venture with Facebook.com, the popular online networking website.  The cabs also display Chase ads on their sides.

BicyTaxi’s website explains that “it successfully fuses environmentally-friendly transportation with increased awareness of a top advertising medium.”

The bike cabs, which seat two passengers in addition to the driver and include molded fiberglass shells, will be operating from 9 a.m. to 3 p.m. Monday to Thursday until Nov. 2, 2006.

 

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Published: December 6, 2006

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