Redeem your Chase Ultimate Rewards for Apple products

Chase launches Apple Ultimate Rewards Store in time for holiday shopping

5 money management tips for Generation X

The editorial content below is based solely on the objective assessment of our writers and is not driven by advertising dollars. However, we do receive compensation when you click on links to products from our partners. Learn more about our advertising policy

The content on this page is accurate as of the posting date. Please review our list of best credit cards, or use our CardMatch tool to find cards matched to your needs.

Chase has launched the Apple Ultimate Rewards Store – giving Sapphire®, Freedom® and Ink® cardholders another option to redeem their Ultimate Rewards points. Now, in addition to redeeming points for travel, gift cards, cash back, Amazon purchases and experiences, cardholders can use their points to cover all or a portion of Apple products purchased through the Ultimate Rewards portal.

Managing director of Ultimate Rewards and loyalty solutions, Lisa Walker, explains, “We know our customers crave flexibility and choice with their rewards, so we are thrilled to provide another way to redeem points for things our card members love, including Apple’s newest products.”

Along with choosing from Macs, iPads, iPhones, Apple TVs and more, cardholders will receive free seven-day shipping in the U.S. as well as 14-day returns on defective, damaged in transit and incorrect items.

25-percent bonus on your points

For a limited time, cardholders will get a 25-percent bonus when they redeem their points for Apple products – making each point worth 1 cent. For example, 100 points will be worth $1 when redeemed through the Apple Ultimate Rewards store.

 Apple Shop

While Chase has not yet specified when the limited-time transfer rate is scheduled to end, according to a representative, they plan to make it available at least through the end of 2018.

A good value?

The launch of the Apple Ultimate Rewards store provides a great opportunity to shop for Apple products and new releases ahead of the holiday shopping season. However, even with the 25-percent redemption bonus, you stand to squeeze more value from your points if you redeem them for travel through the Ultimate Rewards travel portal – or better yet, if you transfer them to an airline partner.

Take the Sapphire Preferred card for example, which offers a 50,000-point sign-up bonus when you spend $4,000 in the first three months of card membership. If you redeem those 50,000 points for Apple products, they will be worth $500. That’s more than enough to cover an Apple Watch Nike + Series 4 or an iPad mini 4 (which both start at 39,900 points or $399).

On the other hand, if you redeem the sign-up bonus for travel through the Ultimate Rewards travel portal, those same 50,000 points will be worth $625.

Value of the Sapphire Preferred card’s sign-up bonus

Redemption option Point value Value of 50,000-point sign-up bonus
Ultimate Rewards travel portal 1.25 cents $625
Apple Ultimate Rewards store 1 cent (for a limited time) $500
Statement credit 1 cent $500
Direct deposit 1 cent $500
Gift cards 1 cent $500
Amazon.com purchases 0.8 cent $400
Chase Pay purchases 0.8 cent $400

Savvy cardholders can get an even higher rewards value when they transfer their points to an airline partner.

Chase Sapphire Preferred transfer options

Redemption option Point value Value of 50,000-point sign-up bonus
Singapore Airlines transfer 2.36 cents $1,180
British Airways transfer 2.26 cents $1,130
Southwest Airlines transfer 1.6 cents $800
Jetblue transfer 1.53 cents $765
United Airlines transfer 1.52 cents $760
Hyatt Gold Passport transfer 1.43 cents $715
Ritz-Carlton transfer 1.22 cents $610
Air France transfer 1 cent $500
Virgin Atlantic transfer 0.8 cent $400
Marriott Rewards transfer 0.8 cent $400
IHG transfer 0.65 cent $325

Getting started

If you are a Chase Sapphire Preferred, Freedom or Ink cardholder, you are eligible to redeem your points through the Apple Ultimate Rewards store. Simply log in to your Chase account, and select “Apple” from the top navigation bar.

tool bar

From there, you can select a product and view the amount of points required to purchase the item. Remember, you can use your points to pay for all or part of the product, including taxes.

See related: Chase Ultimate Rewards guide: The best way to earn and use Ultimate Rewards, Chase Ultimate Rewards transfer partners, Chase Freedom vs. Chase Sapphire Preferred: Which is best?


Join the discussion
We encourage an active and insightful conversation among our users. Please help us keep our community civil and respectful. For your safety, do not disclose confidential or personal information such as bank account numbers or social security numbers. Anything you post may be disclosed, published, transmitted or reused.

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.

The editorial content on CreditCards.com is not sponsored by any bank or credit card issuer. The journalists in the editorial department are separate from the company's business operations. The comments posted below are not provided, reviewed or approved by any company mentioned in our editorial content. Additionally, any companies mentioned in the content do not assume responsibility to ensure that all posts and/or questions are answered.




Weekly newsletter
Get the latest news, advice, articles and tips delivered to your inbox. It's FREE.


Updated: 11-15-2018