Opening Credits

Charged Up! podcast: How to start building wealth now


Real estate mogul and best-selling author David Osborn breaks down his pillars of success when it comes to building wealth and how you can get into the game now .

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Charged Up! with Jenny Hoff




David Osborne is a serial entrepreneur, real estate mogul and author whose latest book, “Wealth Can’t Wait” breaks down what it takes to build wealth no matter what stage of life you’re in. Osborn, who has started more than 50 businesses, has had incredible success and also experienced failure, has zoned in on what are the most important habits we can adopt if we want to start doing more than just living. His pillars of success can help you create opportunities for passive income streams.

In his book, Osborn cites a janitor at a gas station who saved $8 million over his lifetime just by following some simple principles, and he gives examples of how two people with the same amount of savings can diverge when it comes to building their futures based on strategic decisions they make. So, whether you’re looking to get into the real estate business or just get a leg up in the world of wealth building, this episode will help you get started.

So sit back and get Charged Up! about learning how to build wealth now.


Hoff: This is a serial entrepreneur. You know a lot about what it takes, what works, what doesn’t work, and you wanted to debunk the myth that building wealth is something that is very complicated or difficult or only for a few individuals, right?

Osborn: Yes. So what we put in the book is that building wealth is actually first and foremost a choice. It’s not complicated. It’s not easy but it’s not complicated in the sense that once you make that decision, that’s the most important part. You make a decision to build wealth. What will happen after that is things will start building on themselves and each day if you go out and apply yourself to that decision, it’s impossible really to fail. The only way you fail in the journey of wealth building is if you primarily choose something different, you don’t want to do it or you quit. We’re not talking about a bunch of quitters out here in the audience. We know that if you keep striving forward every day, you’ll build wealth.

The reason we say it’s easy not hard – people have a misunderstanding of what hard is. One of the things you have to do to be successful in real estate for instance as a Realtor is make a bunch of phone calls, right? People say that’s hard but it’s really not. How hard is it to make a phone call? You make phone calls every day. You pick up your phone, you call your family, you call loved ones. To build your business in real estate, you just got to make calls to prospects. You got to build your business. What we do is debunk the definition of what’s hard and what’s easy. What’s hard is coming back from serving our country as a double amputee and learning how to survive in society again. What’s hard is having a sick child. Making your calls, building a business, it’s really not hard. You just have to look at it with the right mindset.

Hoff: Absolutely. I know you dedicate a lot of your book to also getting into that right mindset because as you say, it’s a very psychological thing for us.

Osborn: Absolutely.

Hoff: It’s building wealth. It’s first, getting into that mentality that it is important because you mentioned in a book people say, well money isn’t everything and that’s true but money can facilitate a lot of wonderful things in life.

Osborn: Correct. Our viewpoint of wealth, Jenny, is not that wealth is just money. Our viewpoint of wealth is having a full life. The original meaning of the word wealth, they used to say, “Wele be with you.” It meant I hope you’re having a prosperous day, that your family is healthy, that you have good health and you also have a little bit of money. So from our perspective, wealth is not a money-focused thing. It’s the total package of life. It’s all of the above. The reason we want you to start having wealth right now is who wouldn’t want better health, better relationships, and better abundance right now today?

Hoff: Absolutely. I want to go briefly into the 7 habits that will destroy wealth and make it very hard to achieve wealth which you talked about in your book. I hope that you would get into the pillars and the habits that you can develop to get on the path to building wealth.

Osborn: Sure. So we call these the wealth traps. The first wealth trap is the cushy job trap. This happens to a lot of people. I’ve got a good friend who is a great skier, who’s been up in Vail, Colorado, for 20 years and he is a ski instructor. Now, while he’s been at Vail, that place has had a real estate boom second to none but he’s just been a skier because it’s a cushy job that he loves, he does it all the time. Well, guess what? He’s turning close to 50 now. His knees are getting a little wobbly. He’s not able to teach as much as he was, and he’s never done anything to build wealth. So he got stuck in a cushy job and he stayed there. What we encourage people to do is not necessarily quit your job but take on a side hustle. And if he had just bought one property or one fixer-upper 15 years ago, he’s making over 100 grand a year. He’s a great ski instructor but do something in the side. You don’t have to give up the job but don’t think that your job will take care of you for a lifetime.

The second one is risk avoidance. That goes without saying, you can’t build wealth without taking some risk. We actually believe the biggest risk in life is not taking one. Many people view wealth as negative. We’ve already discussed that. Do you view health and relationship and abundance as negative? If you have negative viewpoint on money, it’s really hard to build wealth.

You mentioned earlier why we spend so much time on the mindset is because wealth really is first and foremost a state of mind. If you read the book “How to be Rich,” the guy says in there, “Money is a state of mind.” That’s the first part. You got to work on that, how you think. One of the ways to do that is to avoid the other wealth trap of having negative people around you. So you really wanted to make sure your social circle are encouraging, they’re positive, they’re committed to your vision of success and winning in life.

Hoff: Absolutely. And I think sometimes that is probably where we get a negative mindset is when we’re surrounded by people who might be intimidated by our ambitions. If we want to pull ourselves out of that situation, that means we’re pulling ourselves out of that social circle a little bit from where everybody else is experiencing.

Osborn: Isn’t it true that if our kids were having a bad peer group at school, we would even be as drastic as changing schools?

Hoff: Yes.

Osborn: I know I would. If my kid is hanging out with a bunch of people doing drugs and driving too fast and just not living a healthy lifestyle, I would consider pulling my kid out of that school. But we never do that for ourselves. It’s easier when it’ so clear like drugs or no drugs, OK, I’ll choose the kid doing no drugs. We’re not talking about the Colorado thing. We’re just talking about hard drugs or doing bad things. But it’s much harder if you’re just in a mediocre group. What if you just go to a bunch of people who want to be mediocre and their whole viewpoint of life is, “Hey, let’s just watch the latest TV show every week, every year. Let’s work six, seven hours a day and let’s just not be ambitious.” They might be really, really nice people so it’s much harder to get out of that. But if you really want to aspire to something more and to more abundance and more success in life, then you want to surround yourself with people that are just amazingly driven and just want to make a difference in the world and want to change the world. Because when you’re around people like that, it becomes second nature for you to want to change the world

Hoff: That gets to one of your points. I’m jumping ahead a little bit here but one of your pillars is finding a model of what you want to be doing. I think you apply it to kind of a business. So if you want to start a business, you find that model of somebody who is doing this on a bigger scale so you can see exactly the path that they took and how are they functioning but I think you could even do this in a personal level. Somebody who is financially independent, you find somebody like that and you sort of model their behavior.

Osborn: Absolutely. The best way to achieve success in life is to find a role model, somebody that you say, OK. “I would like to have that part of that person’s life,” and it doesn’t have to be the whole picture of their life. So from a business point of view, you could have Richard Branson as a model. From a health style point of view, you can choose – I have a lot of friends I hang out with that work out all the time. They go to the gym. Honestly, when I was in high school I wasn’t that great an athlete. I wasn’t going to the gym all the time but today all my friends work out at least five times a week. So guess what, so do I. We play ultimate Frisbee together. We ski together. We climb mountains together. That’s all because the people I hang out with now are the people that do that kind of stuff. In high school, I hung out with a bunch of guys, wait for it, they played Dungeons and Dragons. There wasn’t a lot of athletic ability in my group of friends but today there is a lot going on there so we do a lot more physical and the same is to do with money and everything. So you want to have role models, mentors, people you can look up to. One of the things we encourage people to do is look at someone you respect and just email him and say, “Hey, what do I have to do to earn having a coffee with you? What do I have to do to earn time with you so I can start learning from you and moving in that direction?”

Hoff: Absolutely. It’s getting the guts to ask those questions and realizing the worst that you can hear is no.

Osborn: Right. And it goes back to easy versus hard. We talked about earlier, people think that’s hard. It’s not hard. It’s the fear that prevents you from taking action is something you have to learn to manage and overcome. Once you do that, you just tap that email to Richard Branson. “Hey, Sir Richard, what would it take for me to earn the right to have coffee with you?” If he never answers, you’re no worse off than when he never emailed you before. But if you keep doing that with the right person, think of a Gary Keller or there’s a lot of great people at Austin, Texas. Just tap out that email, see if they say yes. If they say no, you’re in the same place. Go find a different mentor. What I said in the email was, “How do I earn the right?” Because what I say to people when they reach out to me is, “Yes, you can earn the right. Go read these three books and if you read those three books, send me a little half paragraph summary. If you’ve done all that, I’ll spend time with you.”

Hoff: All right. So if they come to me braced with a little knowledge, know what you want to be asking me so that our time is spent well instead of –

Osborn: Show that you’re committed and not wasting my time and I’ll be as generous with my time as you could imagine.

Hoff: I like that. I’m going to use that next time. How can I earn this interview with you?

Osborn: There you go.

Hoff: So I want to talk now about some of the terms in your book. You have an asset-based living versus cash-based living. You gave two examples of two people who win a million dollars each and how they both take out that money and how they both make that money last for them. Can you talk about a cash flow-based living versus an asset-based living?

Osborn: Cash flow-based living is what we all do naturally, every single one of us. We get a paycheck, we go spend it and hopefully we have a little paycheck leftover at the end of the month. Some people have a little month leftover at the end of the paycheck, right? That’s what we do naturally. That’s cash flow living, that’s living off the cash that comes into your life. Asset-based living is where we want everyone to get to and where you will eventually be no matter what. At some point, you won’t be able to work anymore. At that point in your life, you’ll be living off Social Security, hopefully a little more than that but that could be your fallback and it could be the generosity of friends, it might be a pension that you got from working for 30 years for the state. But that is all living off an asset. Your pension, your Social Security, that is an asset. What we encourage people to do is right now today, start thinking about setting up investments that feed you cash flow for life. For instance, in the analogy we put in the book is if two people won the lottery and they won a million bucks and one person just lived on $100,000 a year for 10 years, they’d have amazing life for 10 years. But if the other person bought 10 rental properties and lived off the excess cash flow from those 10 rental properties with maybe 50 percent leverage, then in 10 years, they’d still have that income coming in for life. And so today right now, you could start buying a house, investing in dividends, stocks, just building cash flow and set the goal of having 100 percent of your monthly living expenses coming in from assets you own. Then you’re financially free.

Hoff: Just to make this so it’s not so complicated for people. If we’re not comfortable with real estate, let’s say the most we own is the house that we have big of mortgage on. What are other assets that we could start doing that are a little bit simpler to get into but at the same time are looking toward the future?

Osborn: You may not like my first answer but my first answer would be if you have a house and you want to a simple way of increasing the revenue even if it’s got a big mortgage, why don’t you rent out one room? Most people don’t do that but I know a 26-year old that’s done that now three times. He’s 26 years old. He’s already got $3,000 a month passive income coming in because he bought his first house at 21. He rented out to three roommates and they basically paid his house plus. Now, that’s the first one. The second one is a side hustle like we discussed. What do you love doing? We believe that you should only invest your time in things that you love. Let’s say you love stamp collecting or I’ll give you an example, I’ve got a guy I know who loves golf. He works for the State so his income is not super high. But what he knows so much about golf that he goes online and he looks for used clubs but he doesn’t look at the club, he looks at the shaft and he recognizes $500 shafts and people are still selling them as if they’re a used club for 50 bucks. So he orders the golf club, he takes off the shaft. He rebuilds it and sells it as a more expensive club. That’s an example of a side hustling. Another one is obviously dividend stocks or something like that but you got to get into something that starts leading toward cash flow and the best thing would be something that you love doing. I have another friend that does it in toy trains. He knows toy trains inside and out so he’s constantly surfing eBay and places that they sell toy train parts and he’ll occasionally see somebody selling something they don’t know what they got, he’ll snap it up, turn around and resell it.

Hoff: OK. So it’s thinking outside the box. We have a question from one of our listeners, Matt. In a hot market such as Austin, should a first-time homebuyer make a move as soon as possible with a 3 percent down loan or follow the more traditional advice of saving for a bigger down payment?

Osborn: That’s a great question. Normally, I believe in having equity in every home you do. But if you’re a first-time homebuyer and you’ve never owned one before, you can get in for 3 percent. In a place like Austin, which I believe has a very, very bright future –

Hoff: I’m hoping. I just bought a house.

Osborn: OK. You’re going to do well.

Hoff: OK.

Osborn: I’m almost certain you are and I’m investing here too. I just built two fourplexes. I would say you absolutely need to get into real estate as quickly as possible. I think real estate in Austin is going to go up for a long time. I think we’re going to have 4 million people by the year 2040. In that time frame, we may have downturns and things may soften. But if you’re in it for the long term, you should but right away. The other thing I think you sound like you might be a beginner person, you should think what I said earlier. Have roommates, rent them out. Have them pay your mortgage. Because if you get 5 percent appreciation on a property that you put 3 percent down on, well, your plus 5 percent after a year on 3 percent, that’s a 140 percent rate of return in year one. The next year, you’ve got 8 percent equity. If you get 5 percent on that, you’re up 60 percent. I’m not going to try and lose you on the numbers. Where I would not say to do a 3 percent down payment is in an overheated market that tends to drop hard like I think Arizona, lot of Florida places, they drop much harder when things turn but in the last two downturns, Austin hasn’t really been hit that hard. It’s gone down but not that much. I would use that 3 percent as long as in you’re in it for a 10-year or longer period.

Hoff: How do we know if we’re in a market that takes a hard downturn or if we’re in a market that might soften but it’s not going to be as bad? Is it the industries around you? What do you look at to be able to know that?

Osborn: It’s a great question. It’s generally population growth and household formation. Not to overly complicate it, if you go and looked at the history of your market, you’ll see what went down really hard. Like Vegas went down really hard last time. Phoenix went down really hard last time but Austin didn’t, actually Manhattan didn’t, San Francisco, these places that are in high demand where a lot of people are coming, they’re already expensive. That’s the downside so it’s hard to get a good value home. But on the other side, they’re generally not going to be hurt as bad in a downturn. All of Texas did better in the last downturn than many, many states because we have a growing economy and a growing population base. Look at the population base. That’s the key.

Hoff: OK. We talked about the seven wealth traps. Let’s talk now about seven habits that we need to adopt to start building wealth.

Osborn: Absolutely. What you’ll find about wealthy people is No. 1, they’re purposeful. I think more defining that anything else. If you talk to a person that’s worth a lot of money or runs a business, they wake up every day with an agenda for their life. Habit No. 1 is to be purposeful. It’s a really fun habit because you get to go, Jenny, to your favorite coffee shop and sit as I do every year at the beginning of the year and think, what do you want from this coming year? In fact, just this morning, I was journaling and I wrote, “It’s the year 2027. My life is amazing.” I haven’t finished it yet. I’ve got a three-hour flight to New York and I’m going to write what do I want 2027 to look like? How does my life look physically with my family? What am I up to? What am I spending my time doing? So being purposeful, living a life by design is the No. 1 most important thing. I set a ton of goals and if you find me at, I’d be happy to share my goal template.

Secondly, is make decisions based on solid fundamentals. So don’t get caught up in the hype. We don’t want you to chase the next latest fad. We want you to make your decisions based on fundamental information. Stick with what you know and drill deep is the third habit. You will make the most money in the area that you have the most expertise in. I don’t care if it’s scuba diving or stitching, needling, or whatever that is. Just get really good at something you love. There is always a way to make money in a place that you’re passionate and when you’re passionate, it never feels like work. It feels like fun. So there’s a lot more, earn more by learning more. It’s a learning-based world. You get paid on the value you bring to the economy. So don’t quit after college learning. In fact, I learned so little in college relative to what I’ve learned since college that it’s amazing.

Hoff: Yes, that’s true.

Osborn: I don’t even know if you have to go to college anymore. You can pick up great books, get great online material and just learn everything you need to know in life. So learn to earn, never stop learning.

Hoff: And also, I really like that you talked about spend less than what you take in.

Osborn: True.

Hoff: You have some capital in order to start a business, invest it in stocks or bonds but do something with that. If you’re living paycheck-to-paycheck or you’ve burned through it during the whole month, you don’t have many options.

Osborn: Look, everybody says, “I can hardly keep up with my living expenses,” and I get that but my first job, I made $15,000 a year and we all start that way. We start off at a low number. The thing that happens is, as you creep up in income, you creep up in lifestyle. To invest, you need capital. The only way you’re going to end up having capital is living below your means. There’s some great material out there, great books on how to do that. “The Richest Man in Babylon” basically says, pay yourself first. Take 10 percent right off the top of every paycheck and put it away to invest. I was teasing this to a buddy of mine one time. He says, “Right. In a year, do I get to buy a stereo?” I’m like, “No, you don’t get to buy a stereo.” He was going to get a new car. I said, “No, you don’t get to get a new car. You never get to spend it.” The point is you don’t make your way to the Forbes’ 500 list of the 500 billionaires unless you have a billion dollars’ worth of assets and the way you have assets is you build capital and then you invest it wisely. So yes, you have to force yourself to spend less than you earn and set that money aside for your future freedom fund and then invest that fund wisely.

Hoff: Yes, I definitely like that. And I want to go back to goal setting because one thing I don’t want people to do and I think we are all guilty of this, I’m definitely guilty of this. I’ve interviewed tons of amazing people who have so many great stories to tell and tons of great advice but one habit we do sometimes is we read the book, we love the book, we’re totally charged up and then we don’t follow any of the instructions in the book and we’re asking, “Well, that didn’t work for me. Why am I not rich?” But it’s really getting from OK, I’m totally motivated, I’m going to do this to finishing that goal. You talked about getting through to the finish line and that a lot of people get 85 percent there and they don’t get the rest of the way. Let’s talk about how do we get to the finish line?

Osborn: OK. So here’s what we talked about in the book is, you break a big goal down into small goals and then you add in accountability. How do you do that? Let’s say you said, “I want to make a million dollars a year in real estate or radio advertising,” whatever it is. You break it down. I want to make a million dollars a year. What do I have to do to make a million dollars in real estate? I have to sell $30 million worth of real estate. If I want to sell $30 million worth of real estate, how many listings do I need? You could boil it down to a number of contacts, like a number of people you have to talk to. You boil it down to that one simple goal, make a hundred new contacts a month, meet a hundred new people a month that I could serve in the real estate business. That’s the goal. That’s the broken down to the smallest level goal. Then you say, “That’s three people a day. Now, how do I add accountability around this?” The way you add accountability is hiring a coach or having a peer group that stands for you. I’ve always had a peer for 20-plus years now who stood for me to achieve my goals and I stood for him to achieve his goals. So we traded our goals.

What I encourage people to do if you really want to nail it is instead of setting 30 goals, set 3 goals a quarter. That’s it. Three life-changing goals a quarter. I’m not asking to be complicated. I want you to break it down to three things. So it could be make those 100 contacts a month, which would be 300 end of quarter. Go to the gym because I believe the No. 1 way you can make money is by keeping yourself in shape. The more energy you have personally, the more energy you have to give to the world. Work out maybe four times a week so that’s 20 times a month. So that’s 60 times in that same period. And then the third one could be have one amazing vacation with my family. The reason I believe in that is everything boils around energy. So if you don’t give yourself the energy of recharge, you won’t be able to serve the marketplace either. So one amazing vacation, book it now, 60 times at the gym, and meet 300 people in the quarter. That’s it. Those three goals and then just wrap it around accountability with either a coach or a peer partner and put it on your mirror where you’re brushing your teeth in the morning, put in your car into the visor and just commit yourself those three things.

If you two of them done, here is the amazing thing, if you get two different life-changing things done a quarter, your life will change. Not immediately because this isn’t a get rich quick book but it will change that year a little bit, the second year you’ll get better at it, it will change more and in 10 years, you’ll be amazed at how far you’ve come because people way overestimate what they can do in one year and then they get discouraged but they way underestimate what could be accomplished in 10 years. If you’ll just commit to the small things, in 10 years you’ll look back and be like, “I can’t believe how far I’ve come.” I can’t believe how far I’ve come from the kid that played Dungeons and Dragons in high school to the guy I am today and the success I’ve had and how lucky I’ve been.

Hoff: But it’s not even just luck, right? It’s grit. It’s sticking to it and commitment. We have another question. If you do want to make a seismic change in your life, how do you mitigate the loss of income or capital and manage potential failure?

Osborn: Let’s talk about seismic change. That’s a great point. So what happens to a guy that signs a professional contract with an athlete? What happens to a rock star that suddenly makes $50 million? So often, you watch the real life stories of the NFL, 73 percent of those guys end up broke. A seismic change doesn’t change your life. A seismic change almost sends you further backward because you’re not prepared mentally for that amount of wealth. One of my heroes, Vince Young, filed for bankruptcy, why? He got $50 million. How can you file for bankruptcy when in two years, you make more than most people? Because you weren’t mentally prepared for it. There is no seismic change. There is small degrees of change made every quarter that in 10 years is a seismic change. It just took you 10 years to get there. By the way, the journey is the most fun. All of you that are like, “Forget it. If I can’t have a seismic change, I’m out.” When I look back on my life now, it was the changes I was making that were difficult that I was building my life with that I look back fondly now as the most fun. Now that I’ve achieved a certain level of success in many ways it’s wonderful but it’s not as much fun as it was making those changes, being that seeker on a quest, being on the hero’s journey which is really the journey you’re beginning if you decide to make these incremental changes.

Hoff: Absolutely. I think that I could say the same thing. When you look back on life and visit the times that you felt like you were struggling a little bit but it builds your character, it builds your confidence, it taught you that you can do things that you didn’t know were possible. Once you know you can do everything, it’s kind of like, “What’s next? Now I’m bored with life.”

Osborn: Exactly. Well, failure is what teaches you, right? It hurts and it stings. You got to learn to live with failure. You’re always going to have failure. You got to learn to live with conflict. You got to learn to live with being humiliated a little bit. That happens. So if you’re going to be real and be on this journey, you’ve got to be willing to suffer the blows that come with it and then you look back on it and be proud of yourself for having walked through that.

Hoff: I also want to talk about you say in there, forget the small stuff but I think that there’s two ways to look at that. One is you talked a little bit about delegating stuff that is wasting your time and it’s not letting you be more productive but also about thinking a little bit bigger than what you traditionally think as success. Can you talk about that a little bit?

Osborn: Sure. A billionaire spoke onstage the other day at an even I was at and he said, “You’ve got to have goals that are so big the world thinks you’re crazy.” I love that. That is the one thing I took away from that conference. You got to think of it this way. You want to live for the big stuff. You don’t say you want to make a million dollars a year again on your side hustle or whatever it is. If you spend your time doing your laundry and making sure your dishes are clean and planning your vacation, you won’t get to that million dollars, right? To get to that million dollars, there’s got to be one thing you have to do and by the way put in there how to build a business pillar, No. 1 is always client acquisition. Client acquisition is key, right? You got to think to yourself, “How am I going to find that client?” Sell or on the internet and if you’re introvert – I know a ton of introverted people that make a ton of money marketing on the internet. But you got to figure out how you’re going to find somebody to use your service, like who are you going to serve. That’s really where it begins. The small stuff could be everything that takes you away from that. How often do we avoid doing the tough things so we could do all the little stuff? Like washing our clothes instead of doing the hard thing like picking up the phone and calling that billionaire and asking them for their business. What you got to do is retrain yourself as someone that just does the most important stuff every day.

Hoff: Yes. I think that’s such a good point. One thing that I learned from working at home, I work from home a lot and I wanted to write a book and do all this. I found myself sitting there and I’m like, “I’m going to write 2,000 words today. That’s my goal.” But I’m like, “Got to the laundry, got to cook the dinner, got to get that ready.” Just get out of the house and go somewhere else where you don’t have all those excuses to go do something else.

Osborn: Absolutely. Could you go back to what I said earlier? You’re going to do two things a quarter. You’re going to commit to three things a quarter and you’re only going to get two of them done. How hard is that? But one of them has got to be make these 300 new contacts or whatever it is. Write contact people through the internet. If that’s what you obsess about, it will fulfill itself over time. If that’s what you choose as your as your No. 1 priority, and if you’re wearing stinky clothes or you don’t have clean dishes, you can work your way around that. There’s ways to get that handled over time. But if you spend all your time doing the dishes and cleaning your clothes that’s fine but effectively you’re a dishwasher and a clothes cleaner. That’s OK, it just doesn’t pay that good.

Hoff: Exactly. OK. I want to talk about what are three things that somebody listening to this right now can do to start getting on the journey to building wealth?

Osborn: Well, the No. 1 thing is to be purposeful. We talked about that earlier. Know what you want. I set about 80 goals a year now. When I started, I did the three things a quarter. When people talk about New Year’s resolutions, I never understand why don’t do them but that’s because over 20 years, I’ve turned myself into a highly accountable person but I didn’t use to be that’s why I completely got it. So be purposeful, have a vision for your life, know where you want to go, that would be No. 1.No. 2 is make sure your social circle supports you in what you’re trying to do. You’ve got to be around people that validate you and lift you up and are also going someplace. If you’re around a bunch of slugs who just do nothing but sit around and eat chips all day, you’re probably going to sit around and eat chips all day. No one is stronger than their peers. No one is stronger than their tribe. If you lived in Germany right now, you’d be German. If you lived in England, you’d be English, and if you lived in America, you’re American. Your tribe is going to affect you in ways you can’t even imagine. But the beautiful thing is as you grow older, you get to choose your tribe. So if you don’t have people that are up to something, go join an investment club, go join an entrepreneurs club, go join Toastmasters and learn how to speak.

Hoff: Toastmaster, exactly, yes.

Osborn: Change you social circle. And lastly, I already said it earlier, go to the gym. I’m a big fan of workout.

Hoff: Really?

Osborn: Yes. You just got to look after yourself. Your body will only give you what you give it. You can grind through it without looking after your body.

Hoff: We don’t want to hear that one, David.

Osborn: I’m sorry. I’m sorry. Well, here’s the good news.

Hoff: You said it was going to be easy.

Osborn: Here’s the good news. You don’t have to kill it in the gym. To demonstrate, an Olympic athlete and somebody who just goes for a five mile walk a day, walk around the lake, you can listen to a book on tape about how to win in life. I’m not asking you to become an Olympic athlete. I’m just asking you to keep yourself moving, keeping your body moving is very important. Go to a yoga class. Do something because ultimately, it’s all about energy. Money is effectively just energy so you want to have as much energy as you can, eat right and work out a little bit, drink lots of water, get some rest, stuff like that.

Hoff: Health is wealth.

Osborn: Health is wealth, there’s no question.

Hoff: Absolutely. If you’re not worrying about your health and your energy, then you can do other things.

Osborn: Yes. And then some people, they don’t do that and the they grind themselves so hard that they make a bunch of wealth and then they drop dead of a heart attack at 50 and all their family gets to enjoy the wealth but not them because they’re no longer here.

Hoff: Yes. The family probably crumbles even while they were doing that because they weren’t taking care of it. All right.

Osborn: That’s a whole other story.

Hoff: It’s a whole other story. David, thank you so much for joining us today.

Osborn: Thank you, Jenny.

See related: Charged Up! podcast: Unexpected tools for success


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