Charged Up! podcast: How to start a profitable side hustle

Episode 39 with author, side hustle expert Chris Guillebeau


If you’ve wanted to start a side hustle, now is your chance. Side hustle pro, author and world traveler Chris Guillebeau shares his secrets from finding an idea to making the business profitable in less than a month

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Few people know more than Chris Guillebeau about how to start a side hustle and make it profitable. Guillebeau has a popular podcast called “Side Hustle School,” and he has written the book, “Side Hustle: From Idea to Income in 27 Days.” It’s a big premise and he promises that by following certain tips, you can create a side hustle that not only feeds perhaps a passion of yours but also actually generates money.

So, let’s get Charged Up! about learning how to start a side hustle that pays off!


JennyHoff: Chris, thank you so much for joining us today.

ChrisGuillebeau: Thank you so much for having me. It’s a big honor.

Hoff: Before we launch into the secrets of a successful side hustle, I’d love to hear more about your background. You’ve written several books, as well as achieved some pretty great bucket list items such as visiting every country in the world. Can you talk about how you got into the space of personal achievement and business development?

Guillebeau: Yeah. Well, that could be a 25 to 30-minute conversation on its own but we will condense it. Let’s see. I don’t think I ever started with a goal to write books and go to every country in the world. I started as a high school drop-out, a juvenile delinquent and eventually, I don’t know if I would say found myself, but I realized I wasn’t good at working for anybody else. I started working for myself. I learned about entrepreneurship at a young age. And then when I was 22, I went to West Africa and I lived there for about four years, volunteering in a hospital ship. That was a fantastic experience. It transformed and changed my life. Lived in Sierra Leone and Liberia. Got to do some really big things and see more of the world and learn more about the world. That inspired a lot of stuff that came later. Really love to travel. Really loved creating things on my own and so I began that quest to visit every country in the world. I moved back to the US and that was my base for a while. And about halfway through the quest, I started writing about it. That was when I turned 30. I started this little blog called The Art of Nonconformity. The purpose was to chronicle that quest and also to put forward some ideas about unconventional life and travel, and highlight people who are doing different things, maybe nontraditional things or just pursuing a big dream of their own or just wanted to do something for themselves. And so that blog led to a lot of stuff that came later in terms of the book. The first book came out, I went to all 50 states and every province in Canada to meet readers. That led to starting World Domination Summit, which is an event I produce every year. Pretty much everything since then, it’s been this focus on community and focus on bringing together like-minded people and helping them to achieve their own goals. And so that turned into Side Hustle School at a certain point. A few years ago, I actually completed that goal to visit every country in the world.

Hoff: Wow. And so you were doing a side hustle essentially before a side hustle was even a term. Because you had a passion, something you cared about, and you started creating something out of that, and then you made it profitable. That’s interesting and fascinating. And now, everybody wants to start a side hustle. So you’re the one who can actually lead us through this process of where to start and how to actually make something out of it. But first, being with, I can’t help but ask if you have a favorite rewards card that you used for your travels that you found really paid off.

Guillebeau: Yes. Great question. I actually have a bunch of different rewards cards. I had an experiment once a few years ago when I was first writing about travel hacking, which is one of the businesses that I run. I actually applied for every single rewards card that was available at the time on the same day and I wrote about this whole experiment on my blog and talked about how it didn’t actually adversely affect my credit and all that and then I earned 300,000 miles in points over the next month or so for that. My go-to card is still probably the Chase Sapphire Preferred or Chase Sapphire Reserve now. I also have the Starwood Preferred Guest, and that’s probably been the longest one I’ve had that I use the most consistently. And then I have a bunch of other cards that I use for specific category bonuses or just to have them because they have an annual benefit or something like that. But credit cards have definitely made my life a lot easier in terms of the quest to go to every country in the world because I probably paid for about half of that project just by using frequent flyer miles to fly around the world. 

Hoff: Wow. So you’re really a cards pro, too.

Guillebeau: I am.

Hoff: Chris, we could talk forever right now actually but we’ll go into the side hustle because that’s your book that you’ve written. I’m really excited because I think a lot of people that want to improve their finances or want to touch their toes into the waters of entrepreneurship but they don’t want to also give up security, so a side hustle is that perfect place to go and to see what you’re made of, what your chops are. I can’t wait to talk about the ins and outs of this. Now, you have a podcast, Side Hustle School, and your new book, “Side Hustle: From Idea to Income in 27 Days,” which goes into how to actually come up with a side hustle and turn it into an income generator pretty quickly. But first, when do you think a side hustle is worth it? When should somebody be considering this and how much money should somebody be expecting to earn through it to know that their time is well-invested?

Guillebeau: The thing about a side hustle is I feel like there’s almost no downside to it because you’re not really making a lot of tradeoffs to pursue it. You’re not investing a lot of money. Ideally, you’re not investing a ton of time either because you’re busy. You have a job. You have other commitments. You’ve got all kinds of stuff that could take your time. But you also recognize the value of having a second income or a third income and you realize even if you love your job, wouldn’t it be great if I could create something on my own, maybe even pursue a different creative outlet but that outlet is not just a hobby, it’s actually something that’s bringing money to me, which is great for all sorts of reasons. It’s not just the money, it’s also about security and a potential backup plan and all that kind of stuff. I’ve been really encouraged over the past year, and the reason why I wanted to focus on side hustles for my entire 2017 and probably beyond is because I felt like even though this phrase was in the culture, I felt like nobody was truly owning it and people are talking about it in different ways. I think for some people, side hustle means like a part-time job. That’s not what I’m talking about at all. I’m talking about something that you create that is essentially an asset for yourself. So as for when the right time to do it is if you’re listening to this, then I think now is a great time to do it. In terms of the money, I guess I do try to set a little benchmark for myself because the term means so many different things. So when I talk about side hustle on the show every single day, I have a story of someone who starts a side hustle without quitting their day job. For me, the minimum benchmark is they have to be making $500 a month from that project. Most of those people I feature make $1,000 a month or $2,000 or $5,000 and some of these go on to be 6-figure projects or beyond. But the point is at least $500 a month is something that’s significant, that can affect your life in a meaningful way.

Hoff: Absolutely. That’s great. That’s a good benchmark to have in our minds. If we’re not doing much with it, then we know we need to ramp it up or maybe switch ideas in order to get at least that minimum. So let’s start with idea generation. I think a lot of people would love to try a side hustle to make extra money or get into the business realm. But it can be tough to come up with an idea. Where should we start? And then once we talk about that, let’s take an example of one side hustle. We can say writing freelance or whatever it is, and take it through your process to income generation. So first, where do we start with getting the right idea of what’s right for us to do?

Guillebeau: Yes. Great. So there’s a couple of different pathways we could take with this. I think the general principle is the power of observation is just a very, very valuable skill. If you can learn this skill and identify where some profitable side hustles might be, then this is a skill that can follow you throughout life. You can do all kinds of stuff with it. It’s not just going to help you with your first project but it can help you with many different things. Observations and essentially looking around, paying attention, asking where there might be a problem, where there might be a need, paying attention to your daily life and thinking about not just what you’re excited about. Because I feel like a lot of people, when they do this kind of things, they’re like, “Oh, what am I excited about? How can I turn that into income-generating project?”

It’s not necessarily a bad thing to do but I think it’s much more helpful to go a bit deeper and say, okay. It’s not just what excites me, what troubles me, what bothers me, what is annoying to me, what information is out there that I had to go on a quest of my own to find or discover but now I have that information and other people might want it too. I think this is a good process. And then if we’re making lists, if we’re asking like, “What am I excited about? What bothers me?” Let’s go deeper than just “What am I passionate about” and just start making a lot of lists and ask yourself, if the day was open to me, I could do anything I want, I got the day off work and I didn’t have any family responsibilities that day, what would I do with that day? That might lead you into something that you’re not just excited about but you’re also good at. And then last, let’s look at your skills. When I say skills, I don’t just mean like what you got, your college degree and if you went to college or what you actually do for your day job but all your different skills. Sometimes your friends or your colleagues, they can identify your skills much better than you can or they know things that you’re good at that you don’t realize or you don’t think might necessarily lead to a good side hustle. But if you’re in a meeting with people, for example, and people are talking about what needs to happen for a certain project, and they’re like, “Jenny should do this. Here’s this one thing and Jenny should do it. Everybody knows she’s going to do a great job at it.” It’s almost like the group is recognizing your skill or your strength and so I think the more you pay attention to these things over time, that lends itself to coming up with side hustle ideas that you can then take to the next iteration.

Hoff: All right. Now, let’s take an example of a side hustle and maybe a side hustle that isn’t so much a tangible product. So I don’t have to go create something out there like a product that I’m going to sell at a marketplace but maybe it’s something more skill-based. Can we take one example and take it through now we got this idea and what do we do next?

Guillebeau: OK. Great. Well, let’s talk about your example of freelance writing. I think that was helpful. Let’s say a person has some writing background, maybe they do some technical writing for their work, and maybe they always enjoyed writing college English papers or whatever it was. So then they’re like, “Okay. I like the idea of writing for money.” Well, freelance writing on its own is a very big nebulous term and it’s really hard to make it as a “freelance writer” if you’re not much more specific than that. It’s like being a life coach. It’s like what does that actually mean? But there’s no doubt that freelance writing is valuable and life coaches can help people navigate different choices or whatever. So I would say the next thing is say “I’ve identified the skill is writing. I like the idea of making this marketable or something.”

So, then my next thing would be how am I actually going to do that? How am I going to make that more specific? What kind of writing do I want to do? Do I have something identified? How am I going to specialize? I would say in this case, maybe small is good. Figuring out actually a very small kind of niche. By the way, I don’t think everybody has to follow a niche. I think there’s a lot of counter examples of people who don’t necessarily do that. But for our example of freelance writing, I do think it’s much more helpful to say, “I’m going to pick this one thing and run with it.” And then from there, it’s like, what is the outlet? What is the outcome? I could pitch various media on that or I could somehow develop my own stuff. Maybe I could write a guide and sell it. Maybe I could develop a course. Maybe there’s some affiliate products I could pursue. There’s a lot of different things from there so I would start at the top and then I would start getting further down. And so in the books, I also have this 27-day process essentially where it’s like, okay, this first few days we’re getting ideas. Then if you have a bunch of ideas, you’re going to choose which idea am I going to pursue right now? Because a lot of people get hung up and are like, “I could do five different things but how do I decide?” So you’re going to pick which one, you’re going to decide and then you’re going to tighten that idea a lot. You’re going to go from idea to offer where you actually have something to sell. In this case, it’s a service. And then you’re going to put it out there and see what happens because no plan survives contact with a battlefield, which is why you start early without waiting six months or nine months or whatever. And then once you see what happens, then you regroup. And then you do exactly what you said about how I’ve done this a little bit now. What have I learned? Do I want to continue? Do I want to go back and try something different? Or there’s a third option that’s actually much more common than both of the first two and people always think if you’re going to launch a business or a side hustle, that you’re going to be a huge success or it’s going to be a big flop. What tends to happen more often is it works a little bit. It’s like you have a little bit of success but not necessarily the success you wanted and then you see, okay, is there something I can tweak or change to get the success I want or is it in fact not a great idea and that’s okay. I learned something from it and I’ll do something different.

Hoff: All right. When we then have this idea and now we’re going to put it out into the public and we’re going to see who’s nibbling at it and we’re going to see how successful it is. I think a lot of people get hung up on that kind of next step. How do I get into the market? Do I have to build a website? Is there a certain marketplace I should be going through? Do I need to be a social media guru and really be awesome with marketing? What are the most important skills that you have to acquire and how do you launch it without spending months trying to create a website that’s perfect, et cetera, et cetera?

Guillebeau: Yes. That’s great. Probably the short version is you’re probably not going to have to do all of those things, probably not going to be able to do all of those things. I think if you try to do all those things, then that’s kind of a path to failure essentially because even if you have 40 hours a week to work on something, there’s always something more to be done. I think an important step, at some point in that process, once you’ve settled on an idea, that really important step before you do anything else is to figure out, okay. What exactly are the tools that I’m going to need? What are the deliverables? How am I actually going to get it out there? And then you do decide, okay. Do I need website? If I need a website, how can I do that? You’re probably not going to have a lot of money to spend on a great designer and a developer so what’s a way to fast track that? Social media maybe but the one social network that I should be focusing on. People ask which one. Well, that’s going to change all the time but I would say the most important thing is the one or the two that you focus on is essentially where your people are. So if you’re trying to write a guide about something, say you’re an expert on some specific topic like you went to Mongolia and you trekked there and you know there’s other people who want to trek in Mongolia, then it’s a question of how can you find those people. Well, let’s say you think most of those people are on Facebook. Well, that’s where you spend your time. You don’t necessarily set up 10 different social profiles and try to post there because that’s not going to be effective. I think an important part is, okay, what exactly do I need? What are the tools I’m going to use to focus on it? And then I’ll acquire the skills for those tools or at least I’ll fast track and find a quick way to do those things, and then I won’t worry about anything else, at least at first.

Hoff: If you’ve no experience in marketing at all, what do you do? You know you’re good at doing something and you’re talented at it but marketing is just not ever something that you’ve experienced. It’s not a skillset you have. How can somebody fast-track to understand at least the ins and outs of marketing in order to get their product out there?

Guillebeau: Yes. Marketing is a lot different from a field like engineering or something. Engineering, obviously, you can’t just really get a surface level understanding of engineering and be successful and it’s also very technical. Whereas in marketing, you can just learn a little bit and it goes a long way. There’s also a lot of art to it. People do things in different ways. So I always encourage people to think about it from a philosophical level before the practical. The philosophical level of marketing, it’s just connecting. Marketing is connecting with people and at least in my business, for nine years now, it’s been a very much a relationship-building business. I started that blog The Art of Nonconformity not really having a clear business model. A lot of people who start projects now are going to be much smarter than me but I just started writing about things I was interested in. And then as I connected with people as people subscribed to the blog or engage with me on the two or three social networks I was using, I learned a lot more about them. As I learned more about them, I learned, okay, what kind of products can I make for them or what kind of needs can I meet? I saw a very clear connection between when I would do something that really met a need, that would be successful. When I did something that I thought was a great idea but it turned out nobody else really wanted it, then of course that was less successful. So I would say, first of all, is focus on the idea that marketing is essentially doing what you do every day anyway but just focused around the offer or the product or service that you’re creating.

Hoff: I guess when you mentioned how you listened to the people that were engaging with your product and you have to take your ego out of the equation, if you see that some idea that you had that you might have been very excited about is just not resonating with people, maybe it’s time to draw back and come up with something new.

Guillebeau: Yes, of course. Or you can keep working on it but nobody’s going to buy it. So what’s your goal?

Hoff: Let’s say your blog, The Art of Nonconformity, how did you get people to start engaging with you? How did you reach them? Did you have 5,000 Facebook friends already at the ready? What kind of process did you go through to get this out there so that people would know you existed?

Guillebeau: Yes. I actually didn’t have a Facebook account at all. I actually was on zero social networks. I just started very slowly and I spent a few months in advance thinking about what I wanted to say with this project because for me it was an important project. I’ve done a lot of random things and I knew I wanted to stick with this one for a while. So I thought about it for a while and then when I put it out, I didn’t have the 5,000 Facebook fans but I did write to everybody I knew. I wrote to my friends. I wrote to the people I’d gone to school with. I was like, “Hey, I’m doing this thing and would love for you to be part of it and share it if you’d like it.” That gave me my initial group of not many people. I think I started with five email subscribers and the story I tell is that one of them was my grandma, which is great but then I discovered my grandma had two email addresses she had signed up with. And so I was like, whoa, she’s actually 40% of the initial readership you know. But then on the blog and in everything I wrote, I try to actually have something to say. I feel like that’s very important in blogging. I feel like a lot of people have the same message and it gets saturated and so I try to actually have a somewhat unique message and part of that was issuing a challenge or an invitation. It was like, “Hey, guys, we’re going to be changing the world together and if you want to be part of that, that’s great. I need you. Come in and make this bigger and better.” And so that message resonated with some people and lots of people, it didn’t but I focused on the ones that it did and over time it just grew. And then I put out some flagship content. I put out some things that I was proud of that could be evergreen and live for a while. I wrote a manifesto called “A Brief Guide to World Domination” and that got shared a lot online. It brought me a lot of folks. It was just like a circle form there. It was like I’m going to write things and share them and that’s going to bring in a certain number of folks and then I’m going to hopefully pay attention to who those people are and what I can offer them in the world of travel hacking or entrepreneurship or whatever, eventually create things for them. It’s definitely a very organic journey, not super strategic. But again, the more I focus on the people, then the more successful I was.

Hoff: How important is it to build a brand? For example, let’s say if you are an expert of something, maybe it’s not freelance but whatever it is, should somebody self-publish an e-book or something like that so in a sense give them some legitimacy? Does that work or what do you suggest?

Guillebeau: I think it depends entirely on your goals per a side hustle and entirely on the project. And so if you’re trying to do something like me and you wanted to, as you said, build a brand and eventually write books or whatever it is you want to do in your field, then yes, I think that’s very important. If the goal of your side hustle is just to make extra money on the side then not necessarily. I began the side hustle book with the story about this guy in Britain who also wrote a blog but it was about fish tanks. He always liked fish and so he was into that and so he wrote this blog about fish tanks and all the different things you need to know when you buy a fish tank. Obviously this is an extremely specialized topic but there are people out there every day buying fish tanks and what do you do if you’re going to spend a couple hundred dollars on something? You always are going to go online and look for reviews, right? How do I understand which fish tank I should buy, et cetera? So basically, he wrote this blog providing answers to those questions. He connected that with an Amazon affiliate account which anyone who’s listening to this can sign up for basically. He built this website in a weekend and then totally forgot about it because he was busy with his day job and then a month later he gets a check for $300 and he’s like, “Wow, I did that.” So he doesn’t have a brand. He’s just answering people’s questions. The fun thing about that story is he then started writing some more articles and stuff of course but he didn’t put that much more work into it and he just stopped and this was like three years ago and he’s still earning several hundred dollars a month completely passively from this project that he started several years ago. And there’s a lot of stories like that that I feature on the show. And so if that’s your goal, then I would say don’t worry about all that stuff that I just said on terms of the authority and the building relationships with people. That’s important for a long-term project, something that you’re trying to do with your name and all that. But if your true goal is just side hustle money, then there’s all kinds of other ways to do it.

Hoff: OK. And I definitely want to get into some of those, in some of the more interesting side hustles that you’ve encountered that people may not even think about as a possibility. But I also want to talk about how to get to that money. You mentioned having an Amazon account. Tell us, what are some of the secrets that you share in the book as far as actually making money now from whatever you’re putting out.

Guillebeau: Sure. That’s a great way to start. Also, I write a paramount about what I call starter platforms. Starter platforms are websites or networks you can go to without having a website of your own, without having any technical skill. You can immediately create listings for products and services and then sell those to people. So those are websites like Upwork or Etsy or Fiverr Creative Market. There’s a whole bunch of those. Those aren’t necessarily the best long-term solution because it’s somebody else’s platform essentially and you’re not actually creating a true asset for yourself but when you’re embracing this world for the first time, it can actually be really empowering and really exciting to have your first sale or whatever. And so I think for folks who are new, that’s always a good start. That’s one thing. And then as you do that more, like if you have an Etsy store and say you had something artistic or crafts, whatever that you made, you could out it on Etsy, they’re going to handle everything in terms of the payment processing and all that. But then maybe you learn throughout the process, I should also have my own store. I feel intimidated by this but there’s a resource called Shopify that I can go to. I can have a Shopify store and it’s super easy. It’s going to look really nice and it’s not going to take me more than a day or two to set that up, maybe I will then do that. So I think it’s good to transition people from learning how to do something and then more creating ownership and assets for yourself.

Hoff: All right. What are some of the more interesting side hustles that you’ve heard about and that you’ve interviewed people about? Because I like the one with the fish tank. He wasn’t a fish tank salesman. He wasn’t somebody who made fish tanks. He just was interested in it himself. He shared that information and it became a passive income-generator. That’s fantastic. I think that’s what a lot of people would love to do. So what are some of the more interesting side hustles you’ve seen like that?

Guillebeau: Yes. That’s great. I mean I have a different one every single day on the podcast. Another one that I like, I think which is also in the book if people check it out, is a woman who actually worked in marketing and she wanted to give personalized candy hearts to her clients as a gift, like those little Valentine’s cards that say “You’re mine” or whatever and she wanted to out their brand name on it or whatever she wanted to put. And so she went looking online and she wasn’t super satisfied. There weren’t a lot of great resources out there or companies that did that, and the websites that they had were terrible. Through this process of discovery and observation, she’s like, well, how hard can it be? Maybe I’ll do this myself. She obviously didn’t have a background in manufacturing and all that but she started. She did find a wholesaler who had a bad website but basically he agreed that she could purchase at a certain rate and then she would resell it at different rate. And so she built a much better website in a really short period of time, learned how to get it to the top of Google. In a short period of time, she’s captured a lot of that market. So then fast forward a year, and she decides, well, since I’m doing well here, maybe I will learn how to do the manufacturing. So that was a little bit of a process but she eventually bought a machine to do that. Within two years, here’s the punch line, within two years, this personalized candy heart business which she had no background before, is making more than $100,000 a year. So I tell these two stories like fish tank is great because a few hundred bucks a month. He’s not really doing anything for it. And I hear this other story of somebody who makes more than $100,000 a year. What I really love about her story, because we have stories of people who make a lot of money and then quit their job. But in her case, she’s like, I actually like my job. I like the people that I work with. I like the projects I’m working on. The candy heart business, even though it’s very profitable, it’s a seasonal business, 80% of the orders come in around Valentine’s Day so I just prepare to ramp up during that time and then the rest of the time like the side hustle is dormant. But now I basically have two full-time incomes and I’m going to work because I want to go to work, not because I have to. If the situation changed, all of a sudden my job sucked, well, I don’t have to be there. To me, that’s like the best of both worlds. There’s so much potential with these kinds of projects. That’s why I think the sooner you can start exploring them, the better.

Hoff: Absolutely. Now, we hear that everyone wants to be an entrepreneur but few actually succeeds. What are the most common mistakes made, you think, when people are starting a side hustle?

Guillebeau: Yes. First of all, I don’t think everyone does want to be an entrepreneur. I think that’s a huge part of why I’m doing my project because my market is not entrepreneurs. My market is people who are like, well, I just got my job but I’d love to have something else. To transfer to the second part of your question, most common mistakes, maybe failing to be specific, maybe starting with something that’s a grandiose vision, maybe weighing too long, and maybe spending an extended time on the planning process. The whole model that I teach with Side Hustle School is basically you’re starting within 30 days. Ready or not, basically you’re going to launch before you’re ready because you’re never going to be ready. The thing is if you waited nine months, you would still not be ready at the end of nine months. There’s always more to be done. So are you going to start quickly and then you’re going to evaluate? Maybe I’ll start not being afraid to give on something. I actually think if you have a project and it doesn’t work, if you don’t believe in it anymore or you’re struggling, there’s so many different ideas out there. There’s so many things you could do yet you have limited time. Just let that thing go, choose something different. And then maybe the third thing I’ll say is, really failing to focus on what other people want. Because again, a side hustle is something that should be enjoyable to you. It shouldn’t be a chore. It should be a little different from your day job, but ultimately it is a business so it has to have marketable value to other people. And so you should always think why should other people care about this? Why is this going to matter to them? If you have a good answer to that, this is going to matter because, this is going to help them because they’re going to go to the fish tank site and they’re going to know which fish tank to buy that’s helpful to them. Or whatever area of freelance writing. I’m writing this guide on the Mongolian trekking that’s helpful to them, then that’s good. If you fail to have a good answer to what matters to other people, then that’s a problem.

Hoff: All right. Absolutely. Now, if a listener says, “You’ve convinced me, Chris. I’m ready to start a side hustle. I’m going to do this. I’m going to do it in 30 days like you’re saying.” What are three things they can do right now to get started?

Guillebeau: OK. Great. Step 1, let’s start brainstorming. Make your list and so again, looking back to where we started, your list is not just what are you passionate about but also what bothers you, what troubles you. Can you identify a problem? And maybe next step is think about categories of side hustles. So like a service and a product are very different. Often you can have an idea and that idea can translate into one or the other. It could be something you actually create like e-book or something or it could be a service like some kind of coaching or consulting. So those are like different paths. Let’s maybe pick one of those paths and for that it is kind of personality-based because some people really want to do the coaching and consulting, other people are like, “I just don’t want to do that at all. I want to make something and sell it.” So maybe let’s pick that path. And then #3, I would say let’s make a list of everything that’s required to see that come into the world. And if you’re not sure what everything would be, just do the best you can. You can probably estimate some of it. Another story I have of a guy who who’s coaching American families who want to live overseas. This is a great thing because he had lived overseas with his wife and his kids and lots of different countries, came back to the States and people would always ask him questions about this. There are a lot of resources for people who are going to live abroad like singles and couples but not a lot for families. So people kept asking him about schooling, about customs, all kinds of things, and so he started this coaching business where I think he charges $150 an hour to talk to families who are interested in moving overseas. Again, great story. Figure out once you’ve got your idea and you figured out is it service or product. What are some of the steps that it’s going to need for that to become reality? And then get to work.

Hoff: And pick up your book.

Guillebeau: Yes. Sure.

Hoff: And read that. Because I think honestly, having a guide, somebody who’s done it. Obviously you’re an expert in this. You interview people every single day who have done side hustles successfully. Just gleaning that expertise that you have or somebody has can save you a lot of trouble of all these mistakes you could possibly make down the road. Finally, our show is called Charged Up. What gets you Charged Up about the possibilities of building wealth in today’s economy with the technology that we have?

Guillebeau: Yes. That’s great. That’s great teller for this show as well. I am charged up because I feel like we’re just living in this fantastic remarkable age. There are so many possibilities and opportunities that have never been available before. Even if we look at not just world history but let’s go back 20 years ago. I started working for myself 20 years ago. I started working on the internet 20 years ago and obviously other people were doing that too but I didn’t really know them. It wasn’t a community. It wasn’t like you walked into a coffee shop and there’s like 10 people there working on their side hustle. I feel like this is the time. There is urgency during this time. it’s never been more important to have a side hustle and create wealth for yourself but it’s also – I don’t want to say easy because I think it does work and I don’t want to sell some kind of get rich quick thing but I would say it’s never been more possible to create something for yourself. It’s a great time to be alive.

Hoff: Absolutely. Chris, fascinating discussion. Thank you so much. Definitely, of people are interested also not in the side hustles, not just reading the book but listen to your Side Hustle School podcast because it’s always inspiring to hear other people who are doing it and accomplishing something with it. Chris, thank you so much for joining me today.

Guillebeau: Thank you, Jenny. I appreciate it.

See related: Charged Up! podcast: Achieving your dreams



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