Where do we bank? Wherever we want, says poll
Internet banking drops, branches make comeback in ABA 2014 survey
A smaller percentage of consumers preferred Internet banking in 2014 compared to the previous year, making it the only type of banking that declined in popularity of the top five methods listed in an American Bankers Association (ABA) poll.
Internet banking has remained at the top for six years, with 31 percent of those polled preferring that method in 2014, but is down from 39 percent the previous year. In contrast, the second-ranked method, branches, increased from 18 percent to 21 percent in preference. Mobile was also up, from 8 percent to 10 percent.
The data reflect an evolution of banking to an "anytime, anywhere" proposition, said ABA Senior Vice President Nessa Feddis. "Consumers can deposit their check through a teller or interactive kiosk at a local branch, at an ATM or through an app on their mobile device. Most people use a mix of these methods."
Ipsos Public Affairs polled 1,000 U.S. adults for ABA from Aug. 7-12, 2014; the poll had a margin of error of plus or minus 3.1 percentage points.
To use the graphic on your site, use the following code:
- More millennials have credit card debt than student loans – More millennials have credit card debt than student loans, a NBC News/GenForward survey finds ...
- Going cashless? Millennial women in the South lead the way – While three in 10 Americans say they never or rarely carry cash anymore, millennial women in the the Southeast and Southwest are leading the way, a Capital One study finds ...
- Cardholders desire security features from their mobile wallets – The No. 1 desired mobile wallet feature: A "No, I didn't buy that" button ...