BACK

Research and Statistics

2012 gift card survey chart

Summary

A CreditCards.com/Bankrate survey of the top 63 gift cards reveals a changing landscape as issuers and retailers cater to consumer demand

The content on this page is accurate as of the posting date; however, some of our partner offers may have expired. Please review our list of best credit cards, or use our CardMatch™ tool to find cards matched to your needs.

Editor’s note: This story has been updated. See the 2013 gift card survey and accompanying chart.

As America’s gift card market continues to grow — to the tune of $9 billion from 2011 to 2012 — issuers continue to innovate and adapt to consumer demand.

This year, the 2012 CreditCards.com/Bankrate survey of 63 gift cards revealed that in order to keep customers shopping, more than half of the cards surveyed allow you reload the card with more money, and more than half also offer an electronic or digital gift card option. (See accompanying story: “Gifting, budgeting, driving gift card boon.”)

And, as in previous years, the open-loop cards (those issued by banks or credit card companies that can be redeemed anywhere) continue to have higher purchasing fees than closed-loop cards (those cards that can only be used to buy products or services from the issuing retailer).

For a gift card’s specific fee and usability structure, please refer to the chart below.

Editorial Disclaimer

The editorial content on this page is based solely on the objective assessment of our writers and is not driven by advertising dollars. It has not been provided or commissioned by the credit card issuers. However, we may receive compensation when you click on links to products from our partners.

What’s up next?

In Research and Statistics

How new ‘Show us your cards’ rule would work at the border

A proposed rule to fight money laundering and terrorists would require people entering the U.S. to disclose their prepaid cards’ values. Here’s how it would work

See more stories
Credit Card Rate Report Updated: November 25th, 2020
Business
13.91%
Airline
15.50%
Cash Back
15.85%
Reward
15.75%
Student
16.12%

Questions or comments?

Contact us

Editorial corrections policies

Learn more