Order by text message, pay by credit card
Cellphone users now have the ability to purchase items immediately using text messages. With the introduction of a system from New York-based ShopText, consumers no longer need to visit a store or go online to buy something they see in a magazine.
Before using the system, the consumer must call ShopText to establish an account by providing a mailing address and credit card account information. After the account has been set up, ShopText can then take customer orders, charge them to the shopper's credit card, and then have the product shipped, when necessary, from one of the firm's warehouses across the U.S.
ShopText's founder and chief marketing officer explained that e-commerce only makes up a fraction of total retail sales, since it is limited by consumer access to an Internet connection. He noted that cellphones can link products to media, enabling customers to make purchases with the cellphones they already have on hand.
Meanwhile, the ShopText system benefits marketers by allowing them to see which magazine generates the biggest sales volume, since every text code is unique to the publication that features it.
But text messages are not the only way to make purchases by cellphone. MasterCard is testing mobile payment in New York with Nokia phones that can used to buy items via a radio technology called near-field communication at stores such as CVS and McDonald's. Other marketers are trying out other systems like Bluetooth, G.P.S. and bar codes.
Published: May 14, 2007
- Startups use tech to put cardholders in charge of security – With data beaches on the rise, startup companies are developing new options that help consumers minimize their exposure to a possible hack ...
- Which banks let you personalize your credit card? – If you've ever wanted to take you favorite pet with you in the in the grocery store or to a fancy restaurant, consider plastering their likeness on a credit card ...
- Voice assistants begin to answer credit questions – Voice assistants step into personal finance, answering questions about card balances and what you spent on your trip to Chicago ...