Love me, love my debt? No way, poll says

Heavy debt a major turnoff, especially for women, survey finds

By Martin Merzer

Single, attractive, successful professional looking for everlasting love. Must adore animals, walks in the park. Please respond with a list of all debts and your credit report. No report, no reply.

That's the type of singles ad we'd really place, if we were honest. According to a new CreditCards.com survey, attitudes regarding debt loom large over any relationship, and that's especially true for women.

With Valentine's Day approaching, the scientific survey of 1,005 adults found most Americans consider heavy debt a major turnoff in a relationship. In fact, finding out your partner kept big credit card debt a secret, or lied about being able to pay routine bills, is enough for most to end a relationship.

Most Americans also believe that sharing the same attitudes about managing money is the single most important factor in a relationship.

Credit counselors and family therapists are not surprised. They say their real-life experiences mesh with and confirm the survey's findings.

"Nothing breaks Cupid's bow like an argument over money," said Melinda Opperman, senior vice president of Springboard, a nonprofit, nationwide credit counseling and financial education organization. "Our counseling sessions reveal that money is a source of conflict for many couples ... Differences in values make for conflict."

Such conflict can be chronic and, ultimately, destructive to a relationship.

"Yes, even more than sex, money is often used by couples as a wedge, negotiating tool and weapon to manipulate and control a situation," said Barbara Udell, a family and individual therapist and counselor who holds degrees in social work and other disciplines. "It can be very powerful ammunition.

"If you don't get this right, it can be the death knell of a relationship," Udell said.

Key findings
Among the survey's findings:

• Expect women to be quicker to cut off a relationship over money and debt issues. About 70 percent of women would break it off if they found out their partner had lied about their ability to pay routine bills. That's the same percentage of women who would stop seeing someone with a criminal history. Two out of three women find secret credit card debt a relationship deal-killer, and 55 percent would cut it off if they found out a partner was heavily in debt.
• When asked the same questions, men are somewhat more tolerant of financial wrongdoing: Slight majorities would terminate a relationship over lying about bill paying or secret credit card debt, and just 37 percent say heavy debt is reason enough to call it off.
• By comparison, cheating is still the ultimate sin in relationships, with 84 percent listing it as a good reason for the big chill. At the other end of the spectrum, getting fired from a job would cause just 16 percent to bid a beau adieu.
• Nearly 53 percent of Americans believe "a partner with debt is a turnoff." More women (57 percent) feel this way than men, but nearly 48 percent of men also would look askance at a relationship with an indebted partner.
• Want me to love you? Show me your credit score: 57 percent of women agree strongly or somewhat strongly with that sentiment, along with more than 47 percent of men. The specific statement they were asked to evaluate: "If you were about to get seriously involved with someone, you would want to know your partner's credit score."
• Agreeing about money is fundamental to relationships. A solid 68 percent of all respondents agreed with this statement: "Sharing the same attitudes toward managing money is the most important factor in a relationship."
• But that monetary nirvana is hard to find: 73 percent of those surveyed believe that couples argue most often about money.
• About six in 10 Americans, including 62 percent of women and 53 percent of men, would have less trust in someone if they found out that the prospective partner was in serious debt. Three-quarters of all respondents wouldn't pool money with a financially irresponsible partner.
• But wait, we can fix you -- or at least we think we can. About seven in 10 percent of Americans (69 percent) say it is OK to insist that a partner change his or her spending habits. On this matter, men and women essentially agree, with 70 percent of men and 68 percent of women thinking they should try to influence a partner's money decisions.

Money issues can be landmines for relationships. Click image to enlarge.

The scientific poll was conducted for CreditCards.com between Jan. 11 and 13, 2013, by GfK Roper. Pollsters interviewed 1,005 women and men from various parts of the country through random-digit dialing. Typically, they were asked if they strongly agree, somewhat agree, strongly disagree or somewhat disagree with a wide range of statements regarding debt and money, and how that impacts their relationships.

Get your money act together
Regardless of who you are and where you live, this is the bottom line, experts agree: Get your financial affairs in order and be sure to tell the truth about them if you want your romantic relationship to develop, thrive and survive.

"Money matters and debt issues are the No. 1 reasons for divorce, child and spousal abuse, stress, addictions and low productivity on the job ... ," said David Jones, president of the Association of Independent Consumer Credit Counseling Agencies, which represents 32 nonprofit credit counseling companies.

"We find that today's consumer is more aware than ever that good credit and high bureau scores are essential for successful family life," he said. "I am not at all surprised that someone might consider credit issues when deciding whether to enter a relationship. That is in line with current consumer behaviors."

"With respect to 'fixing' a partner's spending habits and attitudes toward debt, it is critical that the subject be addressed openly and honestly," Jones said. "Habits are hard to change, but the future of a strong family relationship may depend on it. The more responsible partner should make every effort to resolve credit and debt issues that threaten the relationship."

Opperman agreed, saying it is more than worth a try.

"Actions speak louder than words, and when your loved one sees you living below your means, reducing debt and saving for a rainy day, he or she will know how much you care about your overall financial health as a couple," she said. "If your relationship is your first priority, you'll both have to be willing to negotiate."

Money woes? Let's talk
All the experts agree on one point: Openness is a key to successful relationships.

"Do whatever it takes to maintain financial openness and balance between you and your partner," Udell said, "and be sure to remove some of the emotions that are prevalent when it comes to money management."

"Most people assume, incorrectly, that the person they love thinks exactly the same way they do about money and has the same financial goals," said Opperman, the credit counselor. "It's important for couples to communicate early on in their relationship about their behaviors and attitudes toward money matters. Financing a lifestyle with heavy debt may be fine for one person. However, it creates financial worries and fears in the other person."

Poll methodology: The survey was conducted from Jan. 11-13, 2013, by GfK Roper, a division of GfK Custom Research North America, on behalf of CreditCards.com. Random digit dialing phone interviews were completed with 1,005 adults (440 men and 565 women). The raw data were then weighted by a custom designed computer program that automatically developed a weighting factor for each respondent, employing five variables: age, sex, education, race and geographic region. The margin of error was plus or minus 3 percentage points for the full sample.

See related: 6 ways romance ruins finances

Published: January 30, 2013

	Three most recent Research, statistics stories: Rate survey: Credit card interest rates remain flat – June 12, 2013: Interest rates on new credit card offers remained fixed this week at 14.95%, according to the CreditCards.com Weekly Credit Card Rate Report ... U.S. rolling out chip card technology, ever so slowly – Rely on your American magnetic-stripe cards for international travel and you could run into problems. Many other countries now use on more secure chip technology. But the U.S. is moving in that direction ... Fed: Card balances ticked up in April – Balances on credit cards rose in April, marking a rebound from March, amid signs of improvement in jobs and housing ...

	CreditCards.com's newsletter Did you like this story? Then sign up for CreditCards.com’s weekly e-newsletter for the latest news, advice, articles and tips. It's FREE. Once a week you will receive the top credit card industry news in your inbox. Sign up now!