How your financial choices and your brain interact

By Anna Bleker

In financial decisions, we tend to either simplify our way to a choice, or analyze it to maximize profits, say researchers. To at least some degree, a new study shows that one key part of the brain, the vernal striatum, plays a critical role.

Use the interactive below to see if you are at heart a maximizer or a simplifier.

Published: July 10, 2009

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