Infographic: Groceries top list of most popular rewards programs
By Juan Rodriguez and Kristin McGrath | Published: January 4, 2013
When it comes to the most-joined rewards and loyalty programs, grocery rewards programs eat everyone else's lunch.
American Express' November Spending & Saving Tracker survey asked 1,500 consumers whether they belonged to rewards programs. Most (86 percent) belonged to some type of loyalty scheme. More than half (57 percent) belonged to a debit or credit cards reward program.
The most popular rewards scheme categories were grocery (66 percent), pharmacy (46 percent) and hotel (32 percent).
Still, consumers who join loyalty programs don't always use them. While 44 percent of those surveyed said they used their grocery rewards program most often, just 7 percent and 3 percent said the same about their pharmacy and hotel programs, respectively.
See related: How to keep track of all those rewards points
To use the graphic on your site, use the following code:
- Millennials most likely to monitor credit scores, plan to improve them – The younger generation is more active in keeping tabs on this important financial barometer ...
- Merchants say mobile wallets coming but won't cut fraud – Most retailers and e-tailers believe mobile wallets will be widely adopted in the next five years, but only about a third think mobile payments will cut fraud ...
- Infographic: We may pay with finger, face, eye or voice in 2027 – A survey found that 80 percent of respondents support payment technologies such as fingerprint sensing, facial recognition and retinal scanning ...