Infographic: Gift cards seen as more valuable than higher-priced gifts
By Kristin McGrath and Juan Rodriguez
Consumers place high value on the flexibility gift cards bring, according to a December 2012 survey by payment processing company First Data. When given the choice between a $25 gift card and a present valued at $25, survey respondents were nearly unanimous in their preference for the gift card. Even when the present's value was doubled (to $50), about half of respondents said they'd still take the $25 gift card.
The Web-based survey included 2,000 adults who had given or received a gift card in the past year.
See related: 12 creative ways to wrap gift cards
To use the graphic on your site, use the following code:
Published: December 21, 2012
- Infographic: Online banking still tops, but mobile surges – Nearly 60 percent of Americans used mobile banking at least once per month ...
- Infographic: Credit card use among the college set – Two-thirds of college students have a credit card, and most are using their cards regularly, according to data from Equifax ...
- Infographic: Most Americans OK with going cashless – Millennials are cool with leaving the house sans bills or coins, a Gallup Poll says ...