ADVERTISEMENT

Infographic: Good credit? Issuers want you

By  and 

If you have good credit, hold out for the best deal on a new credit card because there's a lot of competition for your business, according to an Experian trends analysis, released Sept. 18. Have bad credit? You're in a much weaker position.

The chart below shows bank card origination dollars (the amount of spending new customers are putting on their cards) by VantageScore. While origination volume for consumers with good to excellent credit (that is, prime, near-prime and super-prime consumers) shows a sharp increase between the first and second quarter of 2013, volumes for those with poor and very poor credit (subprime and deep-subprime consumers) have nearly flatlined. 

According to Experian's data, growth in the prime and near-prime segments in particular has fueled a $12 billion increase in new credit origination dollars. This suggests issuers are reaching out to these customers with enticing card offers -- and that these consumers are accepting them.

This rise in spending, however, coincides with a drop in credit utilization (the amount of the credit limit cardholders are using), according to the analysis. That's a good thing, as it shows that consumers who are snagging new cards are using them wisely and not revolving a lot of debt.

See related: Subprime borrowers have easier time getting car loans, More infographics

To use the graphic on your site, use the following code:

 <center><a href="http://www.creditcards.com/credit-card-news/infographic-issuers-target-prime-customers-1701.php"><img alt="CreditCards.com infographic: Bank card origination up, especially for prime borrowers" border="0" src="http://www.creditcards.com/credit-card-news/images/infographic-origination-up-lg.jpg" /></a> </center>

Published: September 30, 2013


Join the discussion
We encourage an active and insightful conversation among our users. Please help us keep our community civil and respectful. For your safety, do not disclose confidential or personal information such as bank account numbers or social security numbers. Anything you post may be disclosed, published, transmitted or reused.

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.

The editorial content on CreditCards.com is not sponsored by any bank or credit card issuer. The journalists in the editorial department are separate from the company's business operations. The comments posted below are not provided, reviewed or approved by any company mentioned in our editorial content. Additionally, any companies mentioned in the content do not assume responsibility to ensure that all posts and/or questions are answered.




Follow Us


Updated: 09-27-2016


Weekly newsletter
Get the latest news, advice, articles and tips delivered to your inbox. It's FREE.


ADVERTISEMENT