Infographic: How much do you buy when you shop?

By Juan Rodriguez

More than 60 percent of shopping trips in the U.S. are made for small or immediate needs, according to a study from The Nielsen Company.

Nielsen's data shows that fewer than one in five shopping trips are for so-called "large basket trips" -- such as a weekly grocery trip or a larger "stock-up" trip, which can range from around $100 to $250 or even higher. 

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See related: Card issuers watch how you shop online, customize offers, Shopping and credit cards

Published: July 21, 2011

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