Consumers trust their own bank to safeguard personal info

Poll finds overall trust level down; credit card companies in middle of the pack

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Americans trust their own bank the most and social networking the least to keep their personal information secure, a Gallup poll found.

While more than 90 percent of those polled said they have a lot or some trust in their main bank to take care of their personal information, fewer than 1 in 4 said the same about social networks. Two-thirds of Americans said they trust credit card companies, while cellphone platforms were trusted 63 percent of the time.

Overall, trust is down, with 55 percent saying they trust companies they do business with less now than last year. Baby Boomers and Generation Xers were least trusting, at 58 percent and 61 percent respectively. Millennials and those born before 1946 retain a bit more faith, with 50 percent and 47 percent respectively saying their trust is down.

Gallup polled 11,043 American adults from Nov. 20-Dec. 1, 2014, by cellphone or landline. The margin of error was plus or minus 1 percent.



See related: 6 steps to protect a very small business from ID theft, More infographics

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Published: March 17, 2015

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